4.Circular flow- the flow of information ids circular, i.e. the communication startswhen the sender transmits a message and is completed when the receiver sendsthe feedback to the sender.5.Goal oriented- the communication is always goal oriented and the ultimate purpose is understanding between the sender and the receiver.6.Continuous process- exchange of ideas and information is an ongoing process in business and non business organizations.7.Pervasive activity- it takes place at all levels (top, middle, low) and in allfunctional areas (production, finance, marketing, personnel, etc.)
IMPORTANCE OF COMMUNICATION
Communication is one of the basic functions of management in any organization and itsimportance can hardly be overemphasized. It is a process of transmitting information,ideas, thoughts, opinions and plans between various parts of an organization. You cannothave human relations without communication. However, good and effectivecommunication is required not only for good human relations but also for good andsuccessful business.
The Role of Communication
Communication plays a key role in the success of any workplace program or policy and serves asthe foundation for all five types of psychologically healthy workplace practices. Communicationabout workplace practices helps achieve the desired outcomes for the employee and theorganization in a variety of ways: Examples of communication strategies that can help make yourworkplace programs successful include:
Providing regular, on-going opportunities for employees to provide feedback tomanagement. Communication vehicles may include employee surveys, suggestion boxes, townhall meetings, individual or small group meeting with managers, and an organizational culturethat supports open, two-way communication.
Making the goals and actions of the organization and senior leadership clear to workers bycommunicating key activities, issues and developments to employees and developing policiesthat facilitate transparency and openness.
Assessing the needs of employees and involving them in the development andimplementation of psychologically healthy workplace practices.
Using multiple channels (for example, print and electronic communications, orientation andtrainings, staff meetings and public addresses) to communicate the importance of apsychologically healthy workplace to employees.
Leading by example, by encouraging key organizational leaders to regularly participate inpsychologically healthy workplace activities in ways that are visible to employees.Communicating information about the outcomes and success of specific psychologically healthyworkplace practices to all members of the organ