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Press Release
Source: salesforce.com, inc.
Boats.com and YachtWorld.com are 'Ship-Shape' WithSalesforce.com
Wednesday March 12, 8:00 am ET
 
Salesforce Software-as-a-Service helps sales teams and service teams driverevenue and increase customer satisfaction
 
SAN FRANCISCO, March 12 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM- News), the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that Boats.com andYachtWorld.com are leveraging Salesforce Software-as-a-Service (SaaS) CRM to expand their business andincrease customer satisfaction. The company is using Salesforce SFA to gain complete visibility into the salescycle, which enables the company to more effectively drive revenues. Salesforce Call Center empowers theservice team to resolve most issues on the first call, which delights customers and helps reinforce theBoats.com and YachtWorld.com brand promise.Boats.com and YachtWorld.com is one of the 41,100companies of all sizes, industries and geographiesthat comprised the salesforce.com customer base asof January 31, 2008. Revenue and subscribers willbe recognized as the service is delivered."We have been using Salesforce since we startedour business in 2000. We've gone from three peoplein sales using Salesforce SFA to having everyone insales, marketing and customer service using the fullsuite of Salesforce SaaS CRM applications," saidDebra Keene Bergeron, general manager atBoats.com and YachtWorld.com. "Salesforce hasprovided tremendous value and has beeninstrumental to our growth over the last seven years."By centralizing its data within Salesforce, users haveinstant access to needed information around theclock and from any location. Also, management hasa complete view of the sales pipeline, from initialpoint of contact through the proposal and final closedate. The company recently deployed EchoSignContract Management Service, which it downloadedfrom the AppExchange, to automate contractfinalization. The process saves significant time andgreatly decreases post-sale administration."Over the years, Salesforce has allowed us to easilyadd functionality and customize the solution as our business grows and changes," added KeeneBergeron. "Looking ahead, we're excited to explorethe AppExchange further and continue to increaseour success with Salesforce CRM."
Source: salesforce.com, inc.
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