Source: salesforce.com, inc.
Boats.com and YachtWorld.com are 'Ship-Shape' WithSalesforce.com
Wednesday March 12, 8:00 am ET
Salesforce Software-as-a-Service helps sales teams and service teams driverevenue and increase customer satisfaction
SAN FRANCISCO, March 12 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM- News), the market and
technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that Boats.com andYachtWorld.com are leveraging Salesforce Software-as-a-Service (SaaS) CRM to expand their business andincrease customer satisfaction. The company is using Salesforce SFA to gain complete visibility into the salescycle, which enables the company to more effectively drive revenues. Salesforce Call Center empowers theservice team to resolve most issues on the first call, which delights customers and helps reinforce theBoats.com and YachtWorld.com brand promise.Boats.com and YachtWorld.com is one of the 41,100 companies of all sizes, industries and geographies thatcomprised the salesforce.com customer base as of January 31, 2008. Revenue and subscribers will berecognized as the service is delivered."We have been using Salesforce since we started our business in 2000. We've gone from three people in salesusing Salesforce SFA to having everyone in sales, marketing and customer service using the full suite of Salesforce SaaS CRM applications," said Debra Keene Bergeron, general manager at Boats.com andYachtWorld.com. "Salesforce has provided tremendous value and has been instrumental to our growth over thelast seven years."By centralizing its data within Salesforce, users have instant access to needed information around the clockand from any location. Also, management has a complete view of the sales pipeline, from initial point of contactthrough the proposal and final close date. The company recently deployed EchoSign Contract ManagementService, which it downloaded from the AppExchange, to automate contract finalization. The process savessignificant time and greatly decreases post-sale administration."Over the years, Salesforce has allowed us to easily add functionality and customize the solution as our business grows and changes," added Keene Bergeron. "Looking ahead, we're excited to explore theAppExchange further and continue to increase our success with Salesforce CRM."About Boats.com (http://www.Boats.com) and Yachtworld.com (http://www.YachtWorld.com)
Together, YachtWorld.com and Boats.com are the single most powerful and effective global marketing solutionfor the boating industry. With over 140,000 new and used boat listings worldwide offered by over 4000 brokers,dealers and builders in 115 countries, YachtWorld.com and Boats.com are visited by over 4 million boatingconsumers every month who click through over 95 million page views. YachtWorld.com is the premier onlinesales channel for yacht brokers around the world, providing a complete suite of online marketing servicesthrough BoatWizard(TM), its proprietary back-end tool. Boats.com provides marketing and web services to newboat dealers and builders, and offers a For Sale By Owner classified service. Headquartered in Seattle,