13-Mar-08 Thieme Hennis Research proposal
Creating a Valuable Virtual ID (V-VID)
constantly (to a certain degree), and people cannot be up-to-date all the time and internalize each information node incase it might become relevant one day. Relevant information is brought to individuals through channels and connections.Emphasizing these channels and connections should improve deliverance of relevant information at relevant moments.Learning (and creating) is not solely a brain activity, but happens in both internal (neural) and external (social andcomputer) networks. A person needs to be able to find his/her way online, in communities, and with online tools andapplications. This requires a different, more active approach to learning.
We are in the early stages of dramatic change
change that will shake the spaces and structures our society.Knowledge, the building block of tomorrow is riding a tumultuous sea of change. Previously, knowledge served the aims of the economy
creation, production, and marketing. Today, knowledge is the economy. What used tobe the means has today become the end.
George Siemens, Knowing Knowledge
People switch between jobs more than they did in earlier times. The demand of the market is constantly changing, andpeople and organizations have to be able to learn, forget, and relearn rapidly, in order to stay ahead of its competitors.Consultancy firms position their employees in a way that flexibly addresses the demand of their clients. More efficient isto let people determine the jobs and tasks that fit best to their skills and interests. Being self-employed by numerous
employers has certain advantages; it adds to someone’s motivation and responsibility, creates more opportunities and
even increases security. Malone & Laubacher (1998) coined the term
(electronic freelance) economy, todescribe an economy largely based on temporary organizations of individuals that emerge and dissolve when businessopportunities arise and disappear, and where IT serves to link individual nodes. Building on this thought, numeroussuccessful websites (Guru.com, elance.com, rentacoder.com, odesk.com, etc.) have emerged, which aim to connectbuyers and suppliers of information goods, hence clients and
In an e-lance economy, the fundamental unit is not the corporation, but the individual. Tasks are not assigned and controlled through a stable chain of management, but rather are carried out autonomously by independent contractors. These freelancers join together into fluid and temporary networks to produce and sell goods and services.
Tom Malone, The Future of Work
Another, similar thought concerns the
, a term coined by Don Tapscott & AD Williams (2006) in their bookWikinomics. An
does not take a task or job as a starting point, but a problem or idea, that either needs asolution or an commercial application. People and companies interact on online marketplaces, such as InnoCentive.comand where problems connect with solutions (either new or existing, like patents and intellectual property).
Billions of connected individuals can now actively participate in innovation, wealth creation, and social development in ways we once only dreamed of. And when these masses of people collaborate they collectively can advance the arts, culture, science, education, government, and the economy in surprising but ultimately profitable ways. Companies that engage with these exploding Web-enabled communities are already discoveringthe true dividends of collective capability and genius.
Don Tapscott, Wikinomics