Welcome to the \ue002o\ue003rth \ue000nn\ue003\ue000l Br\ue000n\ue001Z Top 100 Most V\ue000l\ue003\ue000ble Glob\ue000l Br\ue000n\ue001s r\ue000nking
The BrandZ top 100 ranking is an authoritative ranking report about the most valuable brands in the world. The valuations are based on
economic and market data and the proprietary consumer research from BrandZ \u2013 the world\u2019s largest study of consumers and business-to-
business users\u2019 brand preferences. The result is the most comprehensive and authoritative brand valuation available.
As you look through the list of the top 100
brands, you\u2019ll see names that you recognize,
names that evoke an emotional connection,
others. When given a monetary value, a
brand increases its power as a business
driver and planning tool. Brand value
Millward Brown Optimor helps companies to
measure and understand the ROI from their
brand strategy and marketing investment.
We measure both the short and long-term
effects of marketing activities and link them
the investment necessary to grow the brand.
A strong brand can help protect the business
from risk, and position it for future growth \u2013
the ultimate return on investment.
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