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The Business Owner’s GuideThe Business Owner’s GuideTo Little-KnownTo Little-KnownMarketing Secrets That Work Marketing Secrets That Work
The Business Owner’s Guide To Little-Known Marketing Secrets That Work The Business Owner’s Guide To Little-Known Marketing Secrets That Work
Table Of ContentsTable Of Contents
Section I: IntroductionSection I: Introduction........................................................................................................................................................................................................................11 Technique #1 – Focus On Selling A Valuable Product Or Service: Focus On Selling The Techni
que #1 – Focus On Selling A Valuable Product Or Service: Focus On Selling The Better MousetrapBetter Mousetrap......................................................................................................................................................................................................................33 Technique #2 – Identify And Integrate Your USA (Unique Selling Advantage) Technique #2 – Identify And Integrate Your USA (Unique Selling Advantage)..............................44 Technique #3 – Your Marketing Mission Technique #3 – Your Marketing Mission..................................................................................................................................................88 Technique #4 – Treat Your Customers As If They Mean Everything, Because THEY DO! Techni
que #4 – Treat Your Customers As If They Mean Everything, Because THEY DO! ........................................................................................................................................................................................................................................................................1212 Technique #5 – Sell Them What They Want, Give Them What They Need Technique #5 – Sell Them What They Want, Give Them What They Need....................................1313 Technique #6 – Under-Promise And Over-Deliver Technique #6 – Under-Promise And Over-Deliver................................................................................................................1414 Technique #7 – Provide Quality Products And Services At Fair Prices Technique #7 – Provide Quality Products And Services At Fair Prices....................................................1515 Technique #8 – Create A Successful Business Image Technique #8 – Create A Successful Business Image..................................................................................................1616 Technique #9 – The Dollar Value Of A Customer Technique #9 – The Dollar Value Of A Customer..................................................................................................................1717 Technique #10 – Back-End Selling Technique #10 – Back-End Selling..............................................................................................................................................................1919 Technique #11 – Re-Sell And Cross-Sell Technique #11 – Re-Sell And Cross-Sell..............................................................................................................................................2121 Technique #12 – Don’t Sell Products And Services, Sell What They Do Technique #12 – Don’t Sell Products And Services, Sell What They Do..............................................2222 Section II: Deadly Marketing MistakesSection II: Deadly Marketing Mistakes....................................................................................................................................................................2323 IntroductionIntroduction........................................................................................................................................................................................................................................2323 Technique #13 – Mistake #1: Not Having A Mission Statement For Your Business Technique #13 – Mistake #1: Not Having A Mission Statement For Your Business............2424 Technique #14 – Mistake #2: Not Having Your USA Technique #14 – Mistake #2: Not Having Your USA........................................................................................................2525 Technique #15 – Mistake #3: Having A Business Or Personal Perspective Instead Of A Technique #15 – Mistake #3: Having A Business Or Personal Perspective Instead Of A 100% Customer Perspective100% Customer Perspective................................................................................................................................................................................2626 Technique #16 – Mistake #4: Ignorance Or Lack Of The Customer Net Worth Technique #16 – Mistake #4: Ignorance Or Lack Of The Customer Net Worth........................2727 Technique #17 – Mistake #5: Not Testing Different Approaches Technique #17 – Mistake #5: Not Testing Different Approaches..................................................................2828 Technique #18 – Mistake #6: Not Offering A Solid Guarantee Technique #18 – Mistake #6: Not Offering A Solid Guarantee........................................................................2929 Technique #19 – Mistake #7: Not Target Marketing Technique #19 – Mistake #7: Not Target Marketing........................................................................................................3030 Technique #20 – Mistake #8: Unfocused Advertising Technique #20 – Mistake #8: Unfocused Advertising....................................................................................................3131 Technique #21 – Mistake #9: Using An Advertiser Just Because Of Their Readership, Techni
que #21 – Mistake #9: Using An Advertiser Just Because Of Their Readership,........................................................................................................................................................................................................................................................................3232 Listenership For Radio, Viewership For TVListenership For Radio, Viewership For TV......................................................................................................................................3232 Technique #22 – Mistake #10: Poor Products Or Service, Poor Quality Or Poor Support Techni
que #22 – Mistake #10: Poor Products Or Service, Poor Quality Or Poor Support ........................................................................................................................................................................................................................................................................3333 Technique #23 – Mistake #11: You Have No Upselling Technique #23 – Mistake #11: You Have No Upselling................................................................................................3434 Technique #24 – Mistake #12: Not Having Any Business Alliance Technique #24 – Mistake #12: Not Having Any Business Alliance............................................................3535 Technique #25 – Mistake #13: Not Learning And Applying The Principles I Am Techni
que #25 – Mistake #13: Not Learning And Applying The Principles I Am Teaching You And Not Launching A Marketing Mission Teaching You And Not Launching A Marketing Mission................................................................................................3636 Section III: Getting CustomersSection III: Getting Customers............................................................................................................................................................................................3737 IntroductionIntroduction........................................................................................................................................................................................................................................3737 Technique #26 – Have A Marketing Plan Technique #26 – Have A Marketing Plan..........................................................................................................................................3838 Technique #27 – Measure Your Marketing Technique #27 – Measure Your Marketing......................................................................................................................................4040 Technique #28 – Local Newspaper Advertising Technique #28 – Local Newspaper Advertising......................................................................................................................4242 Technique #29 – Testing, Testing, Testing Technique #29 – Testing, Testing, Testing........................................................................................................................................4343 Technique #30 – Use Direct Mail Technique #30 – Use Direct Mail..................................................................................................................................................................4444 Technique #31 – Combined Direct Response Marketing And Testing Technique #31 – Combined Direct Response Marketing And Testing....................................................4545 Technique #32 – Test One Piece At A Time Technique #32 – Test One Piece At A Time....................................................................................................................................4747 Technique #33 – Use Target Marketing Technique #33 – Use Target Marketing................................................................................................................................................4747 Technique #34 – How To Use Power When Writing A Sales Piece Technique #34 – How To Use Power When Writing A Sales Piece................................................................4949 Technique #35 – How To Write A Killer Ad Technique #35 – How To Write A Killer Ad......................................................................................................................................5252 Technique #36 – New Lifestyle Marketing Technique #36 – New Lifestyle Marketing......................................................................................................................................5353 Technique #37 – Use Door Hangers Technique #37 – Use Door Hangers........................................................................................................................................................5454 Technique #38 – Use 800 And 888 Toll-Free Telephone Numbers To Skyrocket Your Technique #38 – Use 800 And 888 Toll-Free Telephone Numbers To Skyrocket Your......5555 ResponseResponse..........................................................................................................................................................................................................................................5555 Technique 39 – Use Technique 39 – Use..........................................................................................................................................................................................................5555
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