Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
65Activity
0 of .
Results for:
No results containing your search query
P. 1
Nestle history

Nestle history

Ratings: (0)|Views: 8,828|Likes:
Published by Aamir Raza
University of Sargodha
University of Sargodha

More info:

Categories:Types, Research, History
Published by: Aamir Raza on Nov 19, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF or read online from Scribd
See more
See less

11/30/2014

pdf

original

 
EXECUTIVE SUMMARY
Nestle has been serving this world for over one hundred and thirty years.It has
differentiated
itself through its high quality product mix and
positioned
itself as health and Nutrition Company while
targeting
the health consciouspeople throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistanactually needed it.Since Pakistan is the fifth world’s largest milk producing country therefore nestledeals mainly in dairy products. Moreover it also sells juices, chocolates, preparedfood like noodles, baby food, infant formula milk and breakfast cereals inPakistan.Nestle is a low cost leader with its efficient operations hence it provides itscustomers with high quality products and sells them at a premium price.Therefore it is earning good profits.Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad andKabirwala. The milk processing plant at Kabirwala district is the Nestlé’s worldlargest milk processing plant.When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign toeducate people and create a need for its products.Pakistan is a land where fresh eatables are readily available. Nestle should sellthe same quality of products in Pakistan as it sells abroad. It should alsointroduce more brands in Pakistani market which it offers in other markets of theworld since consumers in Pakistan are becoming more demanding day by day.
 
INTRODUCTION
Nestlé at a Glance
The story begins in 1867, when Henri Nestlé developed a baby formula thatsaved a child's life and marked the beginning of Nest's decades-oldcommitment to nutrition. In the 140 years since then, they have expanded aroundthe world and developed a range of products designed to suit every taste, needand cultural preference. Their distinctive seal is recognized everywhere as aguarantee of quality and healthfulness.Nutrition, quality and convenience remain the keystones of their products andeven as they confront the new century's challenges, they feel it is their duty toadapt to the changing needs of consumers. Their responsibility does not simplylie in perfecting the products they develop at their R&D centers spanning four continents, but the role their products play in making lives well - both for their consumers and for communities in the countries they serve.
Worldwide Presence
Today, Nestlé SA is the world's largest Food and Beverages Company, and aglobal leader in health, nutrition and wellness. Consumers around the world, fromvillage squares in Nigeria to the skyscrapers of New York and Chicago, areunited by the Nestlé promise of quality, taste, nutrition and convenience.Though headquartered in Vevey, Switzerland, they now have 487 factoriesdotted around the globe, employing over 250,000 people in 86 countries. Their products are available in almost every country.
 
Nestlé International History
History of Nestlé1866-1905
the key factor which drove the early history of the enterprise that would becomeThe Nestlé Company was Henri Nest's search for a healthy, economicalalternative to breastfeeding for mothers who could not feed their infants at thebreast. Nestlé’s first product was called Farine Lactée (“corn flour gruel” inFrench) Henri Nestlé. Nestlé's first customer was a premature infant who couldtolerate neither his mother's milk nor any of the conventional substitutes, and hadbeen given up for lost by local physicians.People quickly recognized the value of the new product, after Nestlé's newformula saved the child's life and within a few years, Farine Lactée Nestlé wasbeing marketed in much of Europe.The Anglo-Swiss Condensed Milk Company, founded in 1866 by AmericansCharles and George Page, broadened its product line in the mid-1870s to includecheese and infant formulas. The Nestlé Company, which had been purchasedfrom Henri Nestby Jules Monnerat in 1874, responded by launching acondensed milk product of its own. The two companies remained fiercecompetitors until their merger in 1905.Some other important firsts occurred during those years. In 1875 Vevey residentDaniel Peter figured out how to combine milk and cocoa powder to create milkchocolate. Peter, a friend and neighbor of Henri Nestlé, started a company thatquickly became the world's leading maker of chocolate and later merged withNest. In 1882 Swiss miller Julius Maggi created a food product utilizinglegumes that was quick to prepare and easy to digest.His instant pea and bean soups helped launch Maggi & Company..

Activity (65)

You've already reviewed this. Edit your review.
Asimkhan144 liked this
MuhammadWaleed liked this
1 thousand reads
1 hundred reads
Noel Ducusin liked this
woksarimah65 liked this
Seher Rafiq liked this
Afshin Raj liked this
Zara Iqbal liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->