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Connecting with Physicians Online
Searching for AnswersNovember 2009
Hall
&
Partners
Neha ParekhHead of Marketing,Health, GoogleJaime Mayer,Marketing Manager,Health, GoogleNatalie RojowskyResearch Manager,Health, Google
Google Confidential and Proprietary2
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Google Confidential and Proprietary3
Background
Demonstrates how physicians use the internet and search in theirclinical practices.
Research Objectives:
•
Understand how physicians usethe Internet in clinical practices
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Outline how physicians use search
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Determine the impact ofonline searches
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Evaluate physiciansperceptions of the Internet
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