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Social Media Research Driving Automotive Marketing

Social Media Research Driving Automotive Marketing

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Published by Rapleaf
Brief overview of how the automotive industry is using social media, as well as what companies, car dealers, manufacturers, and ad agencies can learn about consumers from public social network information.
Brief overview of how the automotive industry is using social media, as well as what companies, car dealers, manufacturers, and ad agencies can learn about consumers from public social network information.

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Published by: Rapleaf on Nov 20, 2009
Copyright:Attribution Non-commercial

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09/11/2010

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1
Webinar 
For Webinar AudioDial:
1-219-509-8222
Access code:
122078
Nathan Scripps
 Automotive Lead 
Social Media ResearchDriving Automotive Marketing
1
 
Social Overview
Industry Examples
Learning about your customers
Creating one-off conversations
Understanding social context
Q & A
Agenda
2
 
Please email questionsduring webinar tonscripps@rapleaf.com
 
Everything is Going Social
3
 
Facebook now accounts for 25% of online pageviews in the United States(vs. Google’s 8%).
Business Insider, Oct 2009 
Two-thirds of the world’s Internetpopulation visit social networkingsites, accounting for 10% of all timespent online.
Nielsen, 2009 
US Online Social Network Users by Age in2008 & 2013 (in millions)
Source: eMarketer, February 2009 
 As young people become consumers, ‘social’ becomes pivota

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