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ran
ran
Obama:
Obama:
Proof is in
Proof is in
the pudding
the pudding
PEOPLE BEHIND THE BRAND
PEOPLE BEHIND THE BRAND
\ue000The strategically sound campaign developed
The strategically sound campaign developed
by David Axelrod and his team to get Barack
by David Axelrod and his team to get Barack
Obama elected as president culminated on
Obama elected as president culminated on
Tuesday with the world seeing the man
Tuesday with the world seeing the man
behind \u201cyes, we can\u201d being sworn into
behind \u201cyes, we can\u201d being sworn into
office. Robert Havik, managing director of
office. Robert Havik, managing director of
Switch Branding and Design, maintains this
Switch Branding and Design, maintains this
success again demonstrates how strong
success again demonstrates how strong
brands have the power to capture the hearts
brands have the power to capture the hearts
and minds of consumers, and become a
and minds of consumers, and become a
critical factor in determining their \u201cbuy-in\u201d\u2026
critical factor in determining their \u201cbuy-in\u201d\u2026
BRAND CREATION
BRAND CREATION
\ue000Like the man behind the brand,
Like the man behind the brand,
"Brand Obama" is a relatively young
"Brand Obama" is a relatively young
identity, having made its official
identity, having made its official
debut on 10 February 2007. In the
debut on 10 February 2007. In the
exceptionally short period of time
exceptionally short period of time
since then, the Obama brand has
since then, the Obama brand has
managed to strategically embed
managed to strategically embed
itself in the hearts and minds of
itself in the hearts and minds of
Americans - and the world.
Americans - and the world.
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