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November 12, 2009
State of the U.S. Online Retail Economy in Q3 2009
Gian Fulgoni, Chairman, comScore, Inc.
Note: A copy of this presentation will be sent to all attendees within 24 hours of
today’s webinar
2 © comScore, Inc. Proprietary and Confidential.
Data sourced from comScore‟s global panel of 2 million Internet
users
E-commerce data includes all worldwide buying onU.S. sites
Unless explicitly stated otherwise, the term e-commerce refers to online retail spending, which
excludes
travel, autos and auction sites
Behavioral activity through September 2009
Survey issued in October 2009, n=1046
Consumer Measurements:
–
Site Visitation
–
Buying
–
Mobile
–
Payment Method
–
Attitudes and Intentions
–
Demographics
Retailer Views
–
Multi-Channel vs. Pure Play
MediaExposureOnline / OfflineTransactionsSearchBehaviorDemographicsLife StagesVideoWeb Visitingand Viewing
360°View of Consumer BehaviorAnalysis Parameters
3 © comScore, Inc. Proprietary and Confidential.
DEMOGRAPHICS
•
Self-reported and validated
•
Appended Segments (e.g. Claritas, Acxiom)
•
Individual & Household Level
WEB VISITING & VIEWING
•
All Website/Page Click Stream
•
Content Viewed
•
Search Engine Queries
•
Keyword Used
SURVEYS
•
Email or Contextual “Pops”
•
Behavior-activated Surveys
•
Observation of All Surveys TakenAcross All Suppliers
ONLINE TRANSACTIONS
•
All Secure Session Activity
•
Purchases and Subscriptions
•
Price Paid, Shipping & Handling,Promotions
• Applications/Configurations
MARKETING STIMULI
•
Online Ads
•
Referral Links
TV VIEWING
•
Link to Digital Set Top TV DataUsing Name & Address
comScore Customer Knowledge Platform:A 360°View of 2 Million Global Internet Users
Designed to be representative of the online populationProjectable to the total U.S. populationTRUSTe certified for information privacy & security
OFFLINE PURCHASING
•
Linked using Name and Address
•
Client CRM Databases
•
Retailer Loyalty Card Data
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