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Global Marketing Principles 02102006

Global Marketing Principles 02102006

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Published by charu_85

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Published by: charu_85 on Nov 20, 2009
Copyright:Attribution Non-commercial

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09/22/2010

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Global Marketing:Global Marketing:Principles,Principles,InsightsInsights 
&&
 ChallengesChallenges
 
 
InsightsInsights
In Hong Kong, a German businessperson isdriving a Lexus; he’s wearing Bruno Maglishoes, Irish cashmere socks, Calvin Kleinunderwear, an Armani suit, with a Gucci belt.He has a Mont Blanc pen, in his Italian shirt.He’s going to meet an American investor at aKFC restaurant, for a Coke. After lunch, theystop for a Baskins-Robbins (actually a foreignfirm) ice cream sundae. --- OK, that’s astretch.When he gets home, sitting on an ottoman, hehas an Absolut vodka nightcap, whilelistening to American country western music.
 
 
ChallengesChallenges
Huge Foreign indebtedness
Unstable governments
Foreign-exchange problems
Foreign entry and government bureaucracy
Tariffs and other trade barriers
Corruption
E-commerce---doesn’t offer complete solutions
Technological pirating
High cost of product and communication adaptations

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