Ms. Nan Meeks
4801 Rockhill Road
I am submitting for your review a feasibility plan for The Travel Necessities Shop, which is a specialty retail
store that sells travel accessories targeted towards the leisure traveler. I am in the concept stage of
development with start up projected for October 200B. Travel can be difficult even when it is for fun, and
having the right accessories can make a big difference in the travel experience.
The Travel Necessities Shop will be a small, well-organized retail store with well-seasoned travelers as
employees. You won\u2019t have to fight the mall traffic, take your chance on a catalog order, or get lost in a large
self-service type of store looking for a specific travel accessory.
The travel industry is the third largest employer in this country. Globalization and the Internet are just two
factors that have contributed to an increase in travelers. A prosperous economy and the maturing of the Baby
Boom Generation with discretionary income for traveling are fueling the boom. Metro is an ideal location for
this business with passenger enplanements (people getting on planes) having increased from 3,480,581 ten
years ago, to 5,586,637 two years ago. My target market is a U.S. pleasure traveler who has been identified to
be 35 percent of the Metro area population. This target customer is 35-64 years old, both male and female
who leaves the Metro area to travel four to six times a year. I plan to locate in an area that has the highest
concentration of this target market and will reach them through different advertising methods with direct mail
being a priority. I will also penetrate my market through targeted lifestyle magazines. I also plan to create tie-in
promotions with travel agencies.
The store will need $90,000 to open. I plan to obtain a $60,000 loan to purchase inventory and to cover
expenses during the start up phase. The remaining $30,000 will be funded by me personally and will be used
for store displays, a computer, cash register, and leasehold improvements.
I believe that the travelers of the Metro area are greatly underserved in their travel accessory needs and that
my store will be well received in the market. Please continue to read the enclosed plan for more specific
details to support my idea. I would be happy to meet with you to answer any questions that you might have
about The Travel Necessities Shop. Thank you for your interest.
This action might not be possible to undo. Are you sure you want to continue?