Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
48Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Service Business Plan

Marketing Service Business Plan

Ratings:

5.0

(1)
|Views: 714|Likes:
Published by Chuck Achberger
A Firm Impression is a public relations and marketing firm that
specializes in digital communications. We help our clients compete in the electronic era.

Venture Description

We develop customized online directories (media, association and
employee) and electronic communications, including electronic press kits, CD ROMs and multimedia presentations. We believe companies must leverage technology in their marketing communications to ompete in today’s Web-driven world.
A Firm Impression is a public relations and marketing firm that
specializes in digital communications. We help our clients compete in the electronic era.

Venture Description

We develop customized online directories (media, association and
employee) and electronic communications, including electronic press kits, CD ROMs and multimedia presentations. We believe companies must leverage technology in their marketing communications to ompete in today’s Web-driven world.

More info:

Published by: Chuck Achberger on Nov 21, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/01/2013

pdf

text

original

BUSINESS PLAN
Business Plan Prepared By
Ms. Cynthia Truitt
2345 Market Lane
Metro, State A0 0 000
800-333-3333
Date Prepared
October 200A
Business Plan
Table of Contents
2
EXECUTIVE SUMMARY
5
MANAGEMENT AND ORGANIZATION
7
Management team
7
Compensation and ownership
7
Board of directors/advisory council
7
Infrastructure
8
Contracts and franchise agreements
8
Insurance
8
Employee stock option plan and other incentives
8
Organization charts
9
SERVICE PLAN
Purpose of the service
10
Unique features
10
Stage of development
10
Future research and development
11
Trademarks, Copyrights
11
Government approvals
11
Service limitations / service liability
11
Related products/services and spin-offs
11
Production
12
Facilities
12
Suppliers
12
Environmental factors
12
MARKETING PLAN
Industry profile
13
Current size
13
Growth potential
13
Geographic location
13
Industry trends
14
Seasonality factors
14
Profit characteristics
14
Distribution channels
14
Basis of competition
15
Competition profile
16
Customer profile
17
Target market profile
17
Pricing profile
18
Gross margin on services
18
Break-even analysis
18
2
Market penetration
19
Distribution channels
19
Sales representatives / Direct-sales force
19
Direct mail / telemarketing
19
Advertising and promotion
20
Packaging and labeling
21
Service and warranties
21
Trade shows
21
Future markets
21
OPERATING AND CONTROL SYSTEMS
Administrative policies, procedures, and controls
22
Receiving orders
22
Billing the customers
22
Paying the suppliers
22
Collecting the accounts receivable
22
Reporting to management
22
Staff development
22
Inventory control
23
Handling warranties and return s
23
Monitoring the company budgets
23
Security systems
23
Documents and paper flow
23
Planning chart
24
Product / Service development
24
Manufacturing
24
Financial requirements
24
Marketing flow chart
24
Market penetration
24
Management and infrastructure
24
Risk analysis
25
Salvaging assets
25
GROWTH PLAN
New offerings to market
26
Capital requirements
26
Personnel require ments
26
Exit strategy
26
3
Business Plan
Table of Contents

Activity (48)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
windua liked this
Kamalakar Sharma liked this
CompleteBeauty liked this
ravisayyes liked this
radhika bhattad liked this
fiiimpact liked this
tonyb9 liked this
vishnihalani liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->