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Greeting Card Business Plan

Greeting Card Business Plan

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Published by Chuck Achberger
First Class Greetings, LLC continues to impact the national stationery market with patent pending, innovative, stamped and ready-to-mail greeting cards.
First Class Greetings, LLC continues to impact the national stationery market with patent pending, innovative, stamped and ready-to-mail greeting cards.

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Published by: Chuck Achberger on Nov 21, 2009
Copyright:Attribution Non-commercial

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03/17/2013

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Business Plan
Business Plan Prepared By
Chris Straka, President
45 Industry Road
Seaside, StateA 50011
(090) 555-2400
(090) 555-2492 Mobile
cstraka@email.com
Date Prepared
January, 200B
First Class Greetings LLC Business Plan
Table of Contents
Executive Summary..........................................................................................................................5
Management and Organization.....................................................................................................7

Management team...................................................................................................................................7 Compensation and ownership.................................................................................................................8 Contracts and franchise agreements........................................................................................................8 Board of directors/advisory council.........................................................................................................8 Infrastructure...........................................................................................................................................9 Insurance..................................................................................................................................................9 Employee stock option plan and other incentives.................................................................................10 Organization charts...............................................................................................................................10

Product and Service Plan..............................................................................................................11

Purpose of the product or service..........................................................................................................11 Unique features......................................................................................................................................11 Stage of development............................................................................................................................11 Future research and development..........................................................................................................12 Trademarks, patents, copyrights, licenses, royalties................................................................................12 Government approvals...........................................................................................................................12 Product and service limitations..............................................................................................................12 Product liability.....................................................................................................................................13 Related services and spin-offs................................................................................................................13 Production.............................................................................................................................................13 Facilities.................................................................................................................................................13 Suppliers................................................................................................................................................14 Environmental factors............................................................................................................................14

Marketing Plan..................................................................................................................................15

Industry profile......................................................................................................................................15
Current size.....................................................................................................................................15
Growth potential.............................................................................................................................15
Geographic location........................................................................................................................15
Industry trends................................................................................................................................15
Seasonality factors...........................................................................................................................16
Profit characteristics........................................................................................................................16
Distribution channels......................................................................................................................17
Basis of competition........................................................................................................................17
Competition profile...............................................................................................................................17

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Customer profile....................................................................................................................................18
Target market profile.............................................................................................................................18
Pricing profile........................................................................................................................................18
Gross margin on products.....................................................................................................................18
Break-even analysis................................................................................................................................19
Market penetration................................................................................................................................19
Distribution channels......................................................................................................................19
Sales representatives........................................................................................................................19
Direct sales force..............................................................................................................................19
Direct mail/telemarketing................................................................................................................19
Advertising and promotion....................................................................................................................20
Packaging and labeling..........................................................................................................................20
Service and warranties...........................................................................................................................20
Trade shows...........................................................................................................................................20
Future markets.......................................................................................................................................20

Operating and Control Systems..................................................................................................21
Administrative policies, procedures, and controls..................................................................................21

Receiving orders..............................................................................................................................21
Billing the customers.......................................................................................................................21
Paying the suppliers.........................................................................................................................21
Collecting the accounts receivable...................................................................................................21
Reporting to management...............................................................................................................21
Staff development............................................................................................................................22
Inventory control.............................................................................................................................22
Handling warranties and returns.....................................................................................................22
Monitoring the company budgets...................................................................................................22
Security systems...............................................................................................................................23
Documents and paper flow....................................................................................................................23
Planning chart.......................................................................................................................................23
Product development.......................................................................................................................24

Manufacturing.................................................................................................................................24 Financial requirements....................................................................................................................24 Marketing flow chart.......................................................................................................................24 Market penetration..........................................................................................................................24 Sales Representatives.......................................................................................................................25 Management and infrastructure......................................................................................................25

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