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Audience benefits............................................................................................................................................................ 7 Presenter benefits........................................................................................................................................................... 9 Presenter control........................................................................................................................................................... 10

Audit your presentation................................................................................................................................................ 14 Prepare psychologically................................................................................................................................................. 16 Ask for what you need................................................................................................................................................... 19 Connect with your audience......................................................................................................................................... 20 Read the Twitterstream................................................................................................................................................. 21

Getting started on Twitter............................................................................................................................................. 22 Create a hashtag............................................................................................................................................................ 24 Monitor the Twitterstream........................................................................................................................................... 25 Types of tweets to respond to....................................................................................................................................... 30 Follow-up....................................................................................................................................................................... 33 Learning from the Twitterstream.................................................................................................................................. 34

Build relationships pre-presentation............................................................................................................................. 36 Make your presentation tweetable............................................................................................................................... 38 Set-up a home-page for your presentation................................................................................................................... 42 Which backchannel should you use?............................................................................................................................ 43 Introduce the backchannel............................................................................................................................................ 45 Displaying the backchannel........................................................................................................................................... 46 Audience participation with the backchannel............................................................................................................... 58