CAPPUCCINOS ARE FAST BECOMING POPULAR BEVERAGES IN THIS TEACONSUMING NATION.
India has always been predominantly a Chai (Tea) drinking nation. However, there has been a sudden change in this trend with coffee becoming more and more popular inrecent times especially among the younger population. The roadside Chai (Tea) thelas(shops) outside colleges and offices have been replaced by hip coffee joints like Baristaand Café Coffee Day. The Chai (tea) that used to cost couple of rupees (5 cents) isreplaced by coffee costing something like Rs. 100.India has now becoming one of the fastest growing coffee markets in the world.According to Technopak Advisors, a global retail consultancy firm, the organized coffeeretail business in India is over Rs.8 billion ($17 million), and the potential for coffeeretail outlets are nearly 3,000.With the Indian middle class consumer ready to spend more and be a part of globallifestyle and culture, coffee parlours in the country are on an expansion spree. Fromsmall-sized coffee parlours to classy coffee lounges leading coffee retailers such as CaféCoffee Day, Barista, Costa Coffee and Coffee World have all been fighting hard to lureIndia’s growing middle class.
THE NEW SCENARIO: