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Scope of Work - ROI

Scope of Work - ROI

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Published by p9group
Scope of Work defined
Scope of Work defined

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Published by: p9group on Nov 21, 2009
Copyright:Attribution Non-commercial

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11/21/2009

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ScopeofWorkdefined
The“SponsorshipAppriasal”ROIassessmentreportisproducedinordertoprovideanopinionofMarketValuerelativetotheworthofthesponsorshipbetweentheSponsor,andSponsee,p9SportsGroup.Thefunctionofthisreportintendstoquantifythemarketvalueasaresultofmediameasurementandthoroughresearchofsuitabledatarelativetothevalueofmediaexposure.Aswellasconductinganin-depthanalysisofrelevantfactorsinordertoarriveatasupportableconclusionofmarketvalue.Examinationoftheavailableverifiedmarketdataforusein
themethodologytoobtainvalueconclusionwasconsideredandappliedtotheanalysisandmetricsofthisappraisalreport
.Thereportreviewsresearchofpublicrecordsthroughtheuseof commercialsourcesofdatasuchasprintedmaterialandcomputerizeddatabases.Researchofmarketingandrelatedmediadatawasviewedandwhenfoundtobeapplicable,andmeaningful,theeffortwasmadetoverifythedatafromknowncrediblesources.Consequently,somedatathatisgenerallyacceptedwithintheindustrytobewidelyknown,wasusedwithoutverification.Thereportanalyzedtherelevantdatafound,andreachedfinalconclusionsregardingtheopinionofmarketvalue.Thereisnoabsolutemeasureofbrandvalueorbrandvaluation(equity),andmeasuringittendstobecomplex,expensiveanddifficulttoinstitute.TheGoodNews:Thereareseveralapproachesandmultiplewaystoapproachbrandvalue–onemayberightforyou.
Thedifferencebetweenvalueandvaluation:>BrandValue:Thestrategicandfinancialvalueofyourbrand>BrandValuation:AfinancialexerciseintendedtoputadollarvalueonyourbrandoverandabovediscountedfuturecashflowsInformationanddatacontainedintheappraisalreport,althoughobtainedfrompublicrecordandotherreliablesourcesand,totheextentpossible,carefullycheckbytheappraiser(s),areacceptedassatisfactoryevidenceuponwhichresttheopinionsexpressedherein.Informationandopinionsfurnishedtotheappraisersandcontainedinthereportwereobtainedfromsourcesconsideredreliableandbelievedtobetrueandcorrect.Thisreportisintendedforuseonlybytheidentifiedclientandidentifiedotherknownintendedusersstatedwithinthecoverletter.Useofthisreportbyothersisnotintendedbytheappraiser.

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