CERTIFICATE

This is to certify that the project report titled Cosmic Group is submitted in partial fulfilment of the
degree of Master of Business Administration at DIT is a bonafide project carried out by Mayank
Gairola under my supervision and guidance and no part of this report had been submitted for the
award or any other degree, diploma, fellowship or other similar titles or prixes and the work has not
been published in any scientific or popular journal or magazine.










ACKNOWLEDGEMENT


The present work is an effort to throw some light on Cosmic Group . The work would not have been
possible to come to the present shape without the able guidance, supervision and help to me by number of
people.

With deep sense of gratitude I acknowledge the encouragement and guidance received by my
organizational guide Mr. Pankaj Chamola and other staff members.

I convey my heartful affection to all those people who helped and supported me during the course, for
completion of my Project Report.





EXECUTIVE SUMMARY

Real estate has proved to be a real engine of growth. The real estate sector in India is
emerging as the next engine of economic growth going by the fact that it is the second
largest employer next only to agriculture. It has significant linkages with several other
sectors and over 250 associated industries. According to estimates, every rupee invested in
this sector results in 78 paisa being added to the GDP. Accordingly, a unit increase in
expenditure has a multiplier effect and the capacity to generate income is as high as five
times. For instance, if the economy grows at the rate of 10%, the sector has the capacity to
grow at 14% and generate 3.2 million new jobs over a decade. The sector size is close to
$12bn and grows at 30% per annum. Presently, it is contributing 5% of the country's GDP
and is expected to rise up to 6% within three to four years.

The present project has been carried out with the objective of analyzing the financial aspects related to the
real estate.

TABLE OF CONTENTS


1. INTRODUCTION 1-11
2. COMPANY PROFILE 12-19
3. OBJECTIVE OF THE STUDY 20
4. RESEARCH METHODOLOGY 21-25
5. DATA ANALYSIS 26
6. RECOMMENDATION 32
7. CONCLUSION 33
8. BIBLIOGRAPHY 34
INTRODUCTION

REAL ESTATE:
The term real estate is defined as land, including the air above it and the group below it, and any
building or structure on it is also referred to as realty. It covers residential housing, commercial
offices, and trading spaces such as theater, hotels, and restaurant retail outlets, industrial
buildings such as factories and government buildings. Real estate involves the purchase, sale and
development of land, residential and non- residential buildings. The main players in the real
estate market are the landlords, developers, builders, real estate agents, tenants, buyers etc. The
activities of the real estate sector encompass the housing and construction sectors also. The real
estate sector in India has assumed growing importance with the liberalization of the economy.
The consequent increase in business opportunities and migration of the labor force has, in turn,
increased the demand for commercial and housing space, especially rental housing.
Developments in the real estate sector are being influenced by the developments in the retail,
hospitality and entertainment (e.g.: Hotels, resorts, cinema theater) industries, economies
services and information technology (IT) enabled services etc. The real estate sector is a major
employment driver, being the second largest employer next only to agriculture. This is because
of the chain of backward and forward linkage that the sector has with the other sectors of
economy, especially with the housing, construction and commercial sector. About 250 ancillary
industries such as cement, steel, brick, timber, building material etc are dependent on the real
estate industry.
REAL ESTATE IS A GROWING SECTOR IN INDIA

Real estate in India will continue to rock. Profound economic suggest that the realty sector would grow at
30% per annum to reach to $45 to 50 billion by 2010 from the existing $12 billion. To achieve this
growth real estate in India would require huge investments over the next five years. By 2015 it is
projected that the market size would grow to $ 90 billion.

Estimated suggest that the urban housing sector would require investments to the tune of $25
billion (Rs 1.10 lakh crore) over the next five years. Prices have remained buoyant as new
construction lags. According to surveys there is a shortage of 19.4 million units (12.7 million
units in rural areas and 6.7 million units in urban areas) in the country about three years ago,
which will require real estate in India. Real estate in India will trigger economic growth
infrastructure development and enabling government policies would help trigger growth. Real
estate in India will help high economic growth has fuelled the demand for real estate. Cities
continue to attract interest from IT and ITES companies that are either establishing a base or are
looking to expand which will give rise to real estate developer in India. It is the suburban
locations that are witnessing development activity due to easier availability of land construction
of large floor plate and offer of built to suit facilities thus helping housing construction company
in India. According to one estimate the IT and ITES sector are creating 200,000 jobs per annum
which itself will create a demand in commercial space of 15 million square feet. Besides it will
generate a huge demand for residential flats. So more need for luxury residential apartments in
India.
Real estate in India assumes that 25 % of the work force joining the IT/ITES sector required
independent housing there would be demand for 50 million sq ft of residential accommodation
every year to meet the need of the workforce joining the IT/ITES sector alone. The demand has
been aided by the ease in documentation and formality of property registration in India. It leads
to boost property developer in India. The Indian realty sector would see unchanged interest from
N R Is aided by the relaxation in FDI norms in real estate. The government has also helped by
permitting banks to advance home loans to N R Is. The report acknowledges that the government
had also played a pivotal role in the development of this sector .It had aided the sector by giving
income tax benefits to consumer and benefits to developers. It initiated the rationalization of
stamp duty and repealed the Urban Land Ceiling Act in 9 states. A number of state governments
are moving towards computerization of land records.
Real estate in India has a bright future .The report also pointed out certain issues, which need to
be addressed by the government to ensure rapid growth. Some of the issues are absence of large
listed companies in these sectors, which has affected fund flow. Foreign still cannot buy or sell
undeveloped land, and reassessment of the legal aspect to stamp duty and rent control. At last,
changing demographics, low interest rate regime, rising disposable income, and fiscal incentives
have provided huge demand for housing. Further nuclearization of Indian families has accelerate
the demand for mortgages and for fresh housing thus give rise to more real estate developer in
India.
Political reforms in relation to real estate: The government is quite rational when it comes to
infrastructure and development in the country as it is required to achieve and maintain a growth
rate for the economy. The real estate sector being directly related to it, is being given due
importance. The government has made suitable amendments in the FDI regulations, taxation
structures and various land acts in order to attract more foreign investment into the country.
Economic factors: The lower interest rates and ease of credit availability is fueling the demand
for real estate in the country. This scenario coupled with the huge potential for consumer credit
penetration in India is favoring the real estate sector.
Demographic factors: Demographic factors like increasing literacy rates, higher disposable
incomes, and increasing urbanization in the country are important factors propelling the demand
for real estate in the country. The above factors are going to generate huge demand for
residential space, which comprises 80% of the total real estate demand in the country.

PRESENT SCENARIO OF REAL ESTATE IN INDIA
The real sector in India today witnesses a wide spectrum of changes that slowly but surely is
expected to make India in to a preferred destination for real estate activity. The real estate market
in India is opening up. There are still some barriers to real estate development like unclear titles,
tenancy reforms and low property taxes. Two major steps taken by the Government will however
be key catalyst in fueling growth in real estate sector in INDIA. Now with reputed builders like
DL, ANSAL API etc and international property consultants joining the fray, this image has
strengthened and evolves into a professional corporate image. Recent moves to allow 100%
Foreign Direct Investment in India. FDI would be in integrated township which would include
housing, commercial premises, hotels and resorts, while the urban infrastructure would comprise
roads and bridges mass rapid transit system and manufacture of building material. The minimum
average that can be developed is 100 acres designed keeping into consideration the local byelaws
and regulations. FDI is not allowed in retail sector. Currently, real estate prices have stabilizes to
a great deal as a role played by speculation has started declining. There a lot of change being
introduce in the Indian real estate sector especially with the cheap labor, pool of people. Other
major event is the introduction of real Estate Investment Trust (REIT).
Currently mutual fund are not allowed to have direct exposure in real estate but can make debt
and equity investment in the company. The Indian version of REIT-REIS (Real estate investment
scheme) would enable investment by small investors in the real estate sector and thus earn
dividends on the rental income being paid. The fiscal incentives introduce by government
introduce 3 years ago have unleashed the market forces. The credit of housing has gone up and
interest rates have come down to 8-9% average. With fiscal incentives and factoring inflation the
real interest rates on housing loans is very less. This has brought in a sea change in the profile of
the home purchaser across the spectrum. The average age of the home buying customer has been
drastically reduced. It has been found that young working people in early and mid 20 also buying
residential flats. The other major changes witnesses in the real estate industry currently are the
reorganization of country status itself. The Government of India has made it mandatory that 3%
of the incremental deposits of the banks would be deployed to the housing industry. Today real
estate office market is booming IT AND ITE s segment. With lower operating costs being the
driver office property have moved from Central Business Districts to suburbs to Class I cities
and this market is continue to expand in Tier II and tier III cities. Real estate sector is still facing
the main problem of high stamp duty in Indian states. These range in most Indian cities between
10% to 15% Some states even have double stamp incidence first on land and then on its
developments even National Housing and Habitat Policy 1998 recommend stamp duty of 2-3%.
Its needed to be reduced by taking the recommendation into consideration which is mentioned in
the report otherwise this increasing rates of stamp duty and land cost will give rise to parallel
economy which lead to huge loss of government revenue.

FUTURE SCENARIO OF REAL ESTATE IN INDIA
In future the real estate sector will be in very good shape as the demand for both residential and
non-residential property is increasing and in future more houses need to be developed in urban
and rural areas as census of 2001 indicates that urbanization rate of 27.78% is expected to go up
to 41%(550 million) in the next 20 years (population of 1350 million by 2021).However, Indian
government Habitat Policy(NHHP) envisages that by the year 2012 the housing shortage should
be removed and everybody should have a house of his own and to meet this target the estimated
investment involved is approximately Rs 400000 crore or say US $800 billion by 2012.In future
the demand for real estate will likely to touch around1055 million sq ft by 2010 and by this date
capital requirement will have bloated to $68 billion and market will require $ 30-40 billion more
in future with most companies tying up their expansion plan. The C&W says urban India alone
require 12 million housing units with scope of 400 townships in 5 years across 30-35 cities each
with 5 lakh population and Indian has potential to grow to those levels as FDI flows into more
land intensive sector like retail and manufacturing as there is a shortage of 20 million housing
units till 2010.Cushman&Wakefield says smaller towns like Patna, Surat, Lukhnow, Coimbatore,
Vijayawada etc have immense potential in commercial and residential sector and by 2015 there
will be 45 such cities from 25 odd cities. The US alone committed $ 2 billion for Indian real
estate over next 18-30 months. In real estate sector 23 million sq ft of new space came in to
market with additional 50 million sq ft expected by 2009.
AMAZING BOOM IN COMMERCIAL SECTOR:
Future of commercial sector is boom. There is a great demand for office building in India. The
demand for new office space alone has grown from estimated 3.9 million sq ft in 1988 to over 16
million sq ft in 20045.Cumulative demand for office space in India between 2005-2008 is
estimated to be in excess of 85 million sq ft. This represent annual growth rate of 14.5% over the
next 3 years or approx.20 million sq ft/year and approx 80% of demand is created by IT AND
BPO sector. ITES & BPO segment register a growth of 54%. NASSCOM & Mckinsey study has
predicted that I T Es sector in India will provide additional job for over 1.1 million people by
2008, which translate into space requirement of approx.100 million sq ft. Retail is considered the
world largest private industry with total sales of over US $ 6.6 trillion with close to 12 million
outlets. India has the largest retail density in the world .It is estimated that presently additional 46
million square feet for malls, multiplex is being added in India out of which 32 million sq ft is
spread over across 7 major cities. In future 45 malls with over 9.5 million sq ft of retail real
estate is expected to come up in Tier II cities like Jaipur, Chandigarh, Ludhiana, Nagpur, Baroda,
Kochi etc by end of 2007.It is expected that government will soon permit FDI in retail and this
would further increase the demand for shopping malls, multiplex etc. However opening up of
FDI in retail trading will not necessarily cause rent to rise as their demand will be offset by
additional stock.
Spiraling land prices (sign of overheating and excessive speculation): The land prices have
really shot up in the last 2-3 years. Builders continue to get enough buyers for whatever absurd
prices they quote. Now, that is a very strange thing when seen in the Indian market perspective.
India is a very price-sensitive market. Whatever you sell you have to give the consumer a good
value for money. So, when such people make a beeline for things priced exorbitantly, there may
be large amounts of speculative investment money entering the market. Also, people now
assume that property prices moving up is a sure thing. There is nothing called a sure thing in
investing and this is a sign of overheating.
Uneven price growth: Prices of real estate across the country, or even within cities, will have
their own unique demand and supply factors. This needs to be understood in detail. A number of
transactions and also corporate land bank values are ignoring this basic tenet of real estate
investing.
Questioning the capability to deliver: Although there have been huge plans of development in
all the areas of real estate development whether residential, commercial, office, retail or SEZ,
various questions have been raised on the execution capability of the developers in delivering the
promised product within the specified time period.
Oversupply: With the real estate story getting big in India, major plans are afoot for various
types of real estate developments in big cities and small towns. There have been concerns of an
oversupply situation arising 2-3 years from now.
Still unorganized: India's property market remains unorganized and underdeveloped. This
creates risk for investors. In the absence of a clear title to property, the risk of litigation is high.
For those foreigners who invest in India via real estate investment trusts, there are no rules on the
marking of their stakes to market or on whether they must pay stamp duty on transactions.
Relation to the stock market: The true origin of this bubble-like situation may be traced to the
stock market boom. The Indian stock market has been witnessing a non-stop bull run for an
unusually long time. During the last couple of years, share prices have surpassed all
expectations. The present situation can be compared to Japan's real estate crash in 1991. Prior to
the crash, both the stock market and the property market were on fire. Profits from the stock
markets used to be transferred to the property market and vice versa. The same thing is
happening in India as well.







About Cosmic Group
Cosmic Structures Limited is the real estate division of the prestigious Cosmic Group. We are an
emergent Real Estate Developing company in the Indian realty space with 25 years of
satisfactory deliveries. Our passion and aim is to be a respectable and trustworthy builder &
developer in the competitive world of real estate in India and abroad.
With diversified functioning areas in Residential, Commercial, Retail, IT Parks, Hospitality and
Education sector, we have created our niche and have won the trust of satisfied customers,
associates, alliances and investors alike. During its committed dedication, loyalty and
commitment towards its clientele, the organization has certainly gained prominence. Its
knowledge and profound acquaintance in the industry has facilitated the company to brain some
handy commercial and residential buildings. The spotlight is in the direction to meet the
mounting requirements of the customers. The organization has made an effort to make available
good quality products to each customer and endlessly improve on the quality of products. It also
endeavors to grant every client the structure that they dream of and overwhelm the clients with
the excellence and aesthetics of the construction. Cosmic Group is a customer centric
organization and client satisfaction is of prime importance for them.
We are a professionally managed group with experience and expertise in the realty arena. We have
consistently marched ahead with our quality-oriented, cost-effective and time-bound projects along with
value-added services. Currently, a number of innovative and need-based projects are under execution.

The Visionary
Late Mr Subhash Muttreja
Late Mr Subhash Muttreja had been a Veteran in Real Estate Industry and was part of the
industry for last 35 years. Service to society was in his blood. Group has flourished in various
areas all because of his vision and guidance throughout these years.
HISTORY (The Voyage of Visionary)
Cosmic started its real estate journey as a construction company in early 1980s, when it was still
working hard to chart out recognition for itself as a reliable and trusted construction house. Its
journey through the last three decades in the domain of Indian Infrastructure generated trust of
people and Cosmic emerged as a dependable group bursting with creative energies and human
values. With trust and acknowledgment as assets, Cosmic envisioned itself playing a change
leader in fulfilling the growing demand of residential and commercial space in the country. With
a very wide value of experience and expertise, today Cosmic group operates in all four segments
of ultra luxurious, luxurious, affordable and economical infrastructure.


Vision

"COSMIC" has been derived from COSMOS, where there is nothing beyond.
Therefore, our vision is:
"To be among industry pioneers, doing our best to address the real estate needs of masses in I ndia and
abroad."
We endeavour to be internally acclaimed bench mark in quality, performance and customer
service with highest professional record, in all four segments of ultra luxurious, luxurious,
affordable and economical infrastructures.

Our mission

Our mission is to work on innovative concepts, strive for all round industry growth, and to raise
and redefine the living and housing standards of our country with our path-breaking concepts.


Philosophy
To work only and only on absolutely clear title projects
Make a meaningful contribution towards the infrastructural development of the country
Follow a balanced approach among industry verticals like Residential, Commercial, Retail, IT
Park, Hospitality
Under-commit and over-deliver
Honour all commitments made... always
Group
Ambassador of the most innovative ideas for an ultra High Definition living, Cosmic Group is a
people centric company driven by human emotion and passion for cutting edge ideas. We aspire
to re-establish the idea of living where the life is simplest and the most rewarding, where one
drives the most and best out of everything. The single mantra that we have followed at Cosmic is
to 'Under-commit & Over-deliver' and be many miles ahead in terms of technology and
innovation by delivering the finesse in precise detail. Cosmic has the successful track record of
more than 25 years achieving sustained growth, innovation and customer satisfaction.
Cosmic has delivered over 50 lac square feet of commercial and residential space in over 40
successful projects. The working areas comprise Residential, Commercial, Retail, IT Parks,
Hospitality, Education and we deeply cherish our million people community of customers,
associates, partners and investors who have bestowed trust in our Brand.
Quality execution has remained the core strength of Cosmic Group and time and again we have
been acknowledged for the quality of our projects. Our work has been recognized with the
awards like 'Concept of the Year 2011', 'Real Estate Professional of the year 2011' and 'Emerging
Developer of the Year, Commercial - North India'.
We believe that with our conscious and dutiful endeavours, we will build an India full of strength
and radiance.

Corporate Social Responsibility
Through this initiative, we are constantly helping those who are less fortunate to energetically
contribute to the public and financial development of the communities in which Cosmic Group
operates. Doing this, builds an enhanced, sustainable way of existence for the weaker section of
the society and furthermore lifts the country's growth in human development. Though the human
race is becoming closer day by day, irony is, individuals are drifting away from each other.
People are failing to remember about another world, where scarcity, poverty, illiteracy and
disease are uncontrolled. Time has come to get rid of indifference and build a concerted effort in
eliminating these problems from the civilization forever.
People have a tendency to ignore the dark reality of continuation of the poor and needy side of
the world. Nevertheless, Cosmic Group have not at all lost touch with this emotional aspect of
life and as a result, they have always put in the best effort to make an optimistic and encouraging
difference in the lives of people as well as the society, at large.
Cosmic Group has always been a doer rather than a narrator and the organization's initiative of
social work is a spotless proof to its commitment.
The organization has constantly been involved in the host of causes from education to under-
privileged kids and blood donation welfare.
At the forefront of this noble cause, is the Managing Director, Sushant Muttreja, his family and
his well wishers. He has assumed numerous roles and responsibilities and during these stints his
team organized several charitable activities respectively.
Cosmic Group is backing the educational needs of the deprived people in the society. They
believe this is the small way of giving back to the society, which has given this organization
whatever they are nowadays.
Cosmic Group is a passionate supporter of the philosophy that 'Organization doesn't build
People, but People build Organizations'.
The organization has been taking solid measures to appreciate its social responsibility objectives.
But, upliftment of the demoralized is not the only aspect of our Corporate Social Responsibility
(CSR) but just a part of it.
There are other sincerities, such as, maintenance of the spirit of laws as well as service of ethical
and transparent practices which is a guiding principle at Cosmic Group.
On CSR activities, Mr Sushant Muttreja said, "Any business is a build art of society. The biggest
problem in our country is that the variation between the rich and poor is very vast. There is so
much of hunger. We have taken a small initiative".

We have started a school named 'Sneham'. There are 130 students. It is about street kids where
we provide them education and training. So, the focus is on training, educating and equipping
those kids. We don't want to organize and don't want to be on social activities. Whatever we do,
we ensure that it will be beneficial for the society.

Cosmic Group has already mixed their foundations with their ethics and they are trying to
propagate the same through their practices. The high level of transparency and undying trust that
Cosmic Group has shaped since long time, echo the accountability towards the society at large.

Following a moral code of conduct is mandatory for the Group and those associated with this
company, prior to stepping into any project. As a corporate the company pledges to abide by the
legal and social structure by pursing the duty towards the society.

As CSR initiatives, Cosmic Group is also associated with several charitable trusts and charity
associations where they could contribute to the upliftment of underprivileged and differently
disabled persons. The company also considers it as a moral responsibility to donate and work
generously towards the weaker section of the society, as in their growth lies our own growth
considering that humanity is always interrelated.


ONGOING PROJECTS
City of Romance - Rishikesh

Love and life become synonymous in a land where every home offers a peek into the romance
inherent in your heart. Nature spreads its arms, welcoming you to a paradise, a haven that brings
out the romantic in you.
The smile on your face grows bigger as you witness a host of spectacles, designed to overwhelm
your senses.Luxury living that makes you feel like Royals.
Cosmic Urban Young - Yamuna Expressway

Yamuna Expressway is the hottest news in Noida real estate. Dozens of new projects but they're
just the photocopies of old ones.
BUT WAIT... There's a place out there where the vibe is young, and minds are free.
Cosmic Corporate Park

The grind, will not be a grind. Hard work won't seem so hard anymore. Work will become play
and every employee will play to win! Because the ultra-modern Cosmic Corporate Park offers
first-class access to techology, innovation & 7 star luxury.
Cosmic Business Center

Here is a peek at a typically successful corporate honchos life-You have back to back meetings,
so no gym. Your office is a few traffic jam away from the club, so no swimming, no workout, no
SPA. The nearest decent fine restaurant or lounge bar is far, so a coffee and an apologyfor the
visiting client... but all thats history now.In the first ever address where business, leisure,
pleasure and luxury come together to make perfect business sense!
Cosmic Corporate Park - 140

With award winning project like Cosmic


OBJECTIVE OF THE STUDY


To find out the reasons for transition of people from Delhi to National Capital Region
(NCR).
To find out the perception of people about the cities included in NCR namely Gurgaon,
Noida, Greater Noida, Faridabad and Ghaziabad
To know the degree of importance of various factors which people consider while purchasing
a house.
RESEARCH METHODOLOGY

SAMPLING METHOD
Stratified method of sampling was used for face-to-face survey while snowball sampling method
was used while conducting telephonic survey.

SAMPLE SIZE
People living in Noida housing complexes were surveyed.

Total Number of people surveyed was:
Gurgaon Housing Complex ----- 200
Gurgaon Society Complex ----- 40
Noida Housing Complex ----- 56
Ghaziabad Housing Complex ----- 150
------
446
------

Sales Manager of 25 under-construction Housing Complexes were also surveyed to know the
degree of importance of various factors that people consider while purchasing property, from
developers viewpoint.
DATA COLLECTI ON METHOD

Data was collected by using primary as well as secondary methods of data collection.

PRIMARY METHOD
1) Face to Face interview
2) Questionnaires
3) Telephonic Survey
4) Survey through E-Mail
5) Survey through Reference

SECONDARY METHOD
1) Magazines on Property
2) Internet sites on Property
3) Internet websites of popular property developers of India


PROBLEMS ENCOUNTERED DURING THE SURVEY

Denial of permission to conduct survey in PVR shopping mall and few housing complexes like
DLF Belvedere Park, Ansals Sushant Lok, etc.

TRAVELLING TO FAR-OFF PLACES FROM DELHI EVERYDAY.
Analyzing the perception of people about different cities of NCR was little difficult as some
respondents didnt have much knowledge about Ghaziabad and Faridabad.
FACTORS AND PARAMETERS CHOSEN FOR SURVEY
The questionnaire was prepared in such a way so as to achieve all the three objectives mentioned
above. In order to attain the objectives five major questions were included in the questionnaire
along with few general questions.

In order to achieve the first objective of finding out the reasons responsible for transition from
Delhi to NCR two questions were included. One to find out the first pull that attracts the people
most while buying the property (See Q1 of Housing Questionnaire given in Annexure 1). And
the second question helps in finding out other major reasons for purchasing the property (See Q6
of Housing Questionnaire given in Annexure 1)

FACTORS WERE
1. Brand name Brand name is something that immediately comes into your mind when you
think of any product. Even in case of purchase of property, brand name plays a major role.
Many people to prefer buy the property developed by well-known and reliable developers.
Moreover properties developed by established developers help buyers in getting the best
returns, as these properties can be sold any time at a premium.

2. Advertisements Its an old belief that advertisement can sell literally anything. In order to
ascertain whether its true for property or not, it was also included as a first pull factor in the
questionnaire.

3. Location This deals with property and connectivity to road links, airports, railway stations
and bus stops. The more approachable the property is to the public transport terminal, the
more value it holds. Proximity to the Central Business District also plays an important role in
this aspect.

4. Affordability Budget plays an important role in short listing the options available in the
market. Its only when the budget is decided, one starts looking for the available options in the
price range decided.

SOME OTHER FACTORS WERE:
1. Need for More Space
2. Need for Better facilities
3. Need for Healthy environment
4. Want for Quality Construction
5. Lack of facilities in previous residence
6. Proximity to Workplace
7. Job transfer

In order to achieve the second objective of knowing the perception of people about cities
included in NCR a question related to it was included in the questionnaire (See Q13 of Housing
Questionnaire given in annexure 1).


PARAMETERS WERE
1. Location - This parameter includes all the locational factors such as proximity to central business
district, to schools, to hospitals, existence of huge shopping malls, etc.

2. Business Hub This parameters helps in analyzing the perception that people have about the job
opportunities and business prospects available in different cities included in NCR.

3. Quality of Living This parameter helps in analyzing what people think about the style of living
prevalent in the 5 cities included in NCR.

4. Law and Order This parameter helps in analyzing what people about the safety and security
situation prevalent in the 5 cities chosen for the survey.

5. Infrastructual Development This parameter helps in analyzing how respondents rate 5 different
cities chosen for the survey, on the basis of conditions of road and highways, availability of public
transport, etc.

In order to achieve the third objective of knowing the degree of importance of various factors, which
people consider while purchasing the property, two questions were included in the questionnaire. One to
find the degree of importance of external factors (See Q2 of Housing Questionnaire given in annexure 1)
and another to find the degree of importance of in-locality factors (See Q3 of Housing questionnaire given
in annexure 1).
FACTORS WERE EXTERNAL FACTORS
1.Price Range
2.Connectivity to Public transport
3. Proximity to workplace
4. Availability of loan
5. Easy Payment Plans
6. Rate of Interest
7. Resale Value
8. Clear title of property
9. Proximity to School
10. Proximity to Hospitals
11. Proximity to Entertainment Centers





















DATA ANALYSIS
NOIDA

PERCEPTI ON OF PEOPLE ABOUT THE CI TI ES

Location Business Opportunity
Quality of
living
Law and
Order
Infrastuctural
Development
Gurgaon 2 13 22 22 6
Noida 54 32 32 27 9
Greater Noida 0 2 2 7 41
Faridabad 0 9 0 0 0
Ghaziabad 0 0 0 0 0


FINDINGS:
0
10
20
30
40
50
60
Location Quality of living infrastuctural
Development
Parameters
Perception of people about the Cities
Gurgaon
Noida
Greater Noida
Faridabad
Ghaziabad
1. In Location, Noida is a clear winner with 54 out of 56 respondents choosing it as the best
location in the entire NCR. That is a huge percentage around 96%. This shows that Noida
people are happy with its Location. Noida is located close to the Capital of India and is also
very closely located to Indirapuram, another upcoming city.

2. In all parameters other than location, Gurgaon has also been ranked as no.1 by many people.

3. One significant thing in this chart is that Faridabad was selected by many Noida respondents
as no.1 in case of business opportunities available.

4. The most significant thing indicated by the chart is that people of Noida have chosen Greater
Noida as no.1 in Infrastructural Development.41 out of 56 respondents have favourably
marked for greater Noida while only 9 have marked for Noida.
27

FIRST PULL TO CHOOSE THE HOUSING COMPLEX

Brand name Advertisements Location Affordability
1 0 40 31


FINDINGS:
1. In Noida just like in Gurgaon, location is the most important factor that pulls the people
to buy a new home.
2. Advertisements have no role in the sale of homes but as said before in the report
advertisements do add the advertised property as an option in the mind of the prospective
buyer.

1% 0%
56%
43%
Most Important Factor
Brand name
Advertisements
Location
Affordability
3. According to respondents from Noida Brand name of the developer didnt play a big role
in making them buy the property. Its probably because Noida doesnt have highly popular
brands like Ansals, Unitech, Eros, DLF, etc.

4. Affordability is another major reason for the buying the property in Noida. As there is
hardly any popular developer in Noida and the homes provided in Noida are not as
luxurious as that in Gurgaon, the prices are very low as compared to the prices prevailing
in Gurgaon. In Gurgaon Higher class and Upper middle class people also buy homes in
large numbers whereas in Noida the number of high class and upper middle class people
looking for new home is very less.

MAJOR REASONS FOR SHIFTING

Reasons More Space Better Location
Better
facilities Healthy environment
Increase in
living status
Quality
construction
No. Of people 31 28 35 11 13 9
Reasons
Lack of
facilities
Proximity to
workplace Job transfer Own house Investment Others
No. Of people 5 2 0 31 1 3


FINDINGS:
1. One of the most important thing found out in the survey was that the one of the major reasons to buy
the house was the desire of people to have their own house. This reason was not at all important in
case of Gurgaon. This goes on to show that houses in Noida are very reasonable. Mostly people
earlier living in rent have bought properties in Noida either to avoid high rents prevailing in Delhi or
due to the desire of having an own asset.


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Reasons
Main Reasons for Shifting
RECOMMENDATIONS

As Unitech enjoys good brand name and have a battalion of brand loyal customers it shall make
sure that the maintenance of its occupied housing complexes is taking place in the best possible
manner.

Due to stiff competition in the market Unitech shall focus on the Quality of homes provided
and shall also try its best to meet different kind of requirement of different buyers. Due to the
current oversupply situation in the market Unitech shall resist from increasing price of its
property.

Unitech shall help and lure the prospective buyers by helping them in getting housing loans.
It shall collaborate with some popular banks for this purpose. These days even banks are
more than willing to provide home loans.

Unitech shall provide the right amount of greenery in its housing complexes, as pollution free
environment is a very important factor that people consider while purchasing the property.

Gurgaon, Noida and Greater Noida are the places where Unitech shall come up with new
projects as they have been marked favourably by the all respondents. Respondents do not
have good image of Faridabad and Ghaziabad while Indirapuram is yet to prove its worth.

CONCLUSION

The major external factors which people consider while purchasing the property are Price,
Availability of loan and Proximity to workplace.

1. The major In-Locality factors which people consider while purchasing the property are
Quality of construction, Availability of water and Pollution-free environment

2. Perception of people about different cities of NCR

Location wise Gurgaon and Noida are adjudged the best by the respondents
Business opportunity wise Gurgaon due to the mass presence of BPO company and
offices of MNCs and Noida due to its proximity to Delhi are consider good by the
majority of respondents.
In Quality of living again Gurgaon and Noida leads the pack but out of the two Gurgaon
is better due to the existence of Higher and upper-middle class people in large number.
In Law and Order all the places are bad as per the respondents but out of the five
Gurgaon is the best.
As far as infrastructural development is concerned Greater Noida enjoys good reputation
among the respondents of all the three cities.

3. In totality, both Location as well as Affordability together account for more than 95 % of the
total responses.

BIBLIOGRAPHY

BOOKS & JOURNALS

Real Estate in India , JM PUJARI, Manav Publication, 2006

INTERNET LINKS
www.unitechgroup.com
www.dlf-group.com
www.ansalspropertiesltd.com
www.eros-group.com
www.eldecogroup.com
www.omaxe.com
www.parsvnath.com
www.ashianahousing.com
www.gurgaonproperties.net
www.realestatencr.com
www.gurgaonrealestate.com
www.estatedeveloper.com