Professional Documents
Culture Documents
Abstract
Although environmental issues influence all human activities, few academic
disciplines have integrated green issues into their literature. This is especially true in
marketing. As society becomes more concerned with the natural environment,
businesses have begun to modify their behavior in an attempt to address society's
"new" concerns. Some businesses ha ve been quick to accept concepts like
environmental management systems and waste minimization, and have integrated
environmental issues into all organizational activities. Some evidence of this is the
development of journals such as "Business Strategy and the Environment" and
"Greener Management International," which are specifically designed to disseminate
research relating to business' environmental behavior. One business area where
environmental issues have received a great deal of discussion in the popu lar and
professional press is marketing. Terms like "Green Marketing" and "Environmental
marketing" appear frequently in the popular press. Many governments around the
world have become so concerned about green marketing activities that they have
attempted to regulate them. In Bangladesh, Green issues are new for all company
because they did not have any practiced of it’s before. The researcher will find out
what is all about green marketing and implication problem of green marketing.
Keyword: Green Marketing, Implication, Bangladesh
Introduction
Bangladesh is developing country having tremendous competition going on with consumer,
industrial and service products. Since society becomes more concerned with the natural
environment, businesses have begun to modify their behavior in an attempt to address
society's "new" concerns. Some businesses have been quick to accept concepts like
environmental management systems and waste minimization, and have integrated
environmental issues into all organizational activities. People are conscious about the less
environment friendly product due to their own welfare that is why this issue is very recent
topics for Bangladesh. This paper tried to unearth the problems behind the implication of
green marketing in Bangladesh.
8% Sluggish
26%
10%
Inconvenient
12%
No Time
Do not understand
23% the Issue
21%
Economical
Final Comments
Green marketing is a different marketing concept than the traditional marketing model and it
is growing in importance in Bangladesh. Businesses and agencies must be responsive in
implementing a green marketing policy the entire organizational structure must be involved
in the process. In every sector, it is suffering from environment hazardous like chemical
industry, petroleum-refining industry, garments, and packaging and waste management. Now
it is the right time to protect all the environmental hazardous and should convert all the
environmental hazardous works into as environment friendly works which can keep
environment fresh for the next generation and similarly Bangladesh can able to establish
green marketing issues in the consumer and organization mind so that green marketing can
enhance marketability, improve product performance, protect environment hazard, protect
health hazard, quality deterioration and represent a powerful new source of innovation. In this
way agencies can able to increase good realization in customer mind.
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