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Bayesian Adaptive User Profiling with Explicit & ImplicitFeedback
Philip Zigoris, Yi Zhang
University of California, Santa Cruz
 
11/8/2006Bayesian Profiling with Explicit & Implicit Feedback2
Obstacles to Personalization
1.Asking for feedback is intrusive.
Implicit Feedback - Infer user feedbackfrom user behavior.
•Little to no information about newusers (the “cold-start problem”).
Borrow information from existing usersvia Bayesian hierarchical model.
 
11/8/2006Bayesian Profiling with Explicit & Implicit Feedback3
Outline
•Implicit Feedback•Hierarchical Bayesian Framework•Gaussian Network•Experiments
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