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Bayesian Adaptive User Profiling with Explicit & ImplicitFeedback
PhilipZigoris
DepartmentofComputerScienceUniversityofCalifornia,SantaCruz
zigoris@soe.ucsc.eduYiZhang
DepartmentofComputerScienceUniversityofCalifornia,SantaCruz
yiz@soe.ucsc.edu
ABSTRACT
Research in information retrieval is now moving into a per-sonalized scenario where a retrieval or filtering system main-tains a separate user profile for each user. In this framework,information delivered to the user can be automatically per-sonalized and catered to individual user’s information needs.However, a practical concern for such a personalized systemis the “cold start problem”: any user new to the systemmust endure poor initial performance until sufficient feed-back from that user is provided.To solve this problem, we use both explicit and implicitfeedback to build a user’s profile and use Bayesian hierarchi-cal methods to borrow information from existing users. Weanalyze the usefulness of implicit feedback and the adap-tive performance of the model on two data sets gatheredfrom user studies where users’ interaction with a document,or
implicit feedback 
, were recorded along with explicit feed-back. Our results are two-fold: first, we demonstrate thatthe Bayesian modeling approach effectively trades off be-tween shared and user-specific information, alleviating poorinitial performance for each user. Second, we find that im-plicit feedback has very limited unstable predictive value byitself and only marginal value when combined with explicitfeedback.
Categories and Subject Descriptors
H.3.3 [
Information Storage and Retrieval
]: Informa-tion Search and Retrieval – Information filtering, relevancefeedback
General Terms
Algorithms, Human Factors
Keywords
Information Retrieval, User Modeling, Bayesian Statistics,Implicit Feedback
Permission to make digital or hard copies of all or part of this work forpersonal or classroom use is granted without fee provided that copies arenot made or distributed for profit or commercial advantage and that copiesbear this notice and the full citation on the first page. To copy otherwise, torepublish, to post on servers or to redistribute to lists, requires prior specificpermission and/or a fee.
CIKM’06,
November 5–11, 2006, Arlington, Virginia, USA.Copyright 2006 ACM 1-59593-433-2/06/0011 ...
$
5.00.
1. INTRODUCTION
Although ad hoc retrieval systems have become part of the daily life of internet users or digital library users, it isclear that there is great variety in users’ needs. Thus, suchsystems can not offer the best possible service since they arenot tailoring information to individual user needs.IR research is now moving into a more complex environ-ment with user centered or personalized adaptive informa-tion retrieval, information filtering and recommendation sys-tems as major research topics. As opposed to traditional adhoc systems, a personalized system adaptively learns a pro-file for each user, automatically catering to the user’s specificneeds and preferences [1].To learn a reliable user specific profile, an adaptive sys-tem usually needs a significant amount of explicit feedback(training data) from the user. However, the average userdoesn’t like to answer a lot of questions or provide explicitfeedback on items they have seen. Meanwhile, a user doesnot want to endure poor performance while the system is“trainingand expects a system to work reasonably wellas soon as he/she first uses the system. Good initial per-formance is an incentive for the user to continue using thesystem. Thus an important aspect of personalization is todevelop a system that works well initially with less explicituser feedback.Much prior research has been carried out exploring theusefulness of implicit feedback [10] because it is easy to col-lect and requires no extra effort from the user. On the otherhand, user independent systems perform reasonably well formost users, mainly because the system parameters have beentuned to a reasonable value based on thousands of existingusers. These observations suggest at least two possible ap-proaches to improve the early stage performance of a per-sonalized system: using cheap implicit feedback from theuser and borrowing information from other users. Both ap-proaches may help the system reduce its uncertainty aboutthe user, especially when the user just starts using the sys-tem and has not provided much explicit feedback.This paper explores both directions under a single, uni-fied Bayesian hierarchical modeling framework. Intuitively,combining the two approaches under this framework mayachieve a nice tradeoff between bias and variance trade off,especially for a new user. This is because including im-plicit feedback decreases the bias and increases variance of the learner, while borrowing information from other usersthrough a Bayesian prior in our framework has the inverseeffect. We demonstrate, empirically, that the hierarchicalmodel controls the tradeoff between shared and personal in-
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