18.11.20093
Seite 5
IMM / IT23ILV / Blogs in Business / SASR
Types of Blogs
Private Blogs
Motives as per Zerfaß and Bogoyan
Civil Society Blogs
Opinion Leaders:Unions, political parties, organizations on nature protection,etc.
Corporate Blogs
6 4 , 4 % 5 6 , 6 % 6 6 , 8 % 2 9 , 3 % 3 , 7 % 2 6 , 8 % 1 8 , 0 % 1 8 , 5 % 6 8 , 3 % 1 9 , 4 % 6 6 , 8 % 1 8 , 7 % 2 6 , 5 % 7 , 5 % 4 , 9 % 4 , 9 %
0%20%40%60%80%
t o l e a r n m o r e a b o u t a s u b j e c t , o t h e r m e d i a d o e s n o t d i s c u s s t o c o m m u n i c a t e w i t h o t h e r s o r e x c h a n g e o p i n i o n s b e c a u s e I h a v e s o m e t h i n g t o c o n t r i b u t e a n d I l i k e t o w r i t e b e c a u s e c l a s s i c a l m e d i a d o e s n o t f u l f i l l m y r e q u i r e m e n t s t o g a i n p r o d u c t i n f o r m a t i o n t o g e t r i d o f a n g e r a n d c i r t i q u e t o m e e t n e w p e o p l e t o e n l i g h t e n p e o p l e
User Motives
BloggerBlog Reader
Seite 6
IMM / IT23ILV / Blogs in Business / SASR
Corporate Blogs
Motive: The Factor of Differentiation
Types of Blogs (Zerfaß and Boelter 127)
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