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Marketing Profs Webinar

Marketing Profs Webinar

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Published by ETonetto
9 Management Practices for Exceptional Webinars.
Proven strategies to build a lead-generation engine.
9 Management Practices for Exceptional Webinars.
Proven strategies to build a lead-generation engine.

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Published by: ETonetto on Nov 22, 2009
Copyright:Attribution Non-commercial

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03/10/2011

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9 Management Practicesfor Exceptional Webinars
 
Proven strategies to build a lead-generation engine
 
 
9 Management Practices for Exceptional Webinars
Proven strategies to build a lead-generation engine
2
 Abstract
 
How do “Best in Class” companies acquire qualified leads for theirsales teams?Research consistently places Webinars as one of the top tools for leadgeneration. Yet, many marketing departments to do not have formalprocesses in place to maximize their results.This white paper draws from first hand accounts of over 500 Businessto Business marketers to examine Webinar effectiveness and defines the9 Management Practices any company can embrace to ensure theirWebinar initiative becomes the cornerstone of a proven lead-generationengine.
 
 
9 Management Practices for Exceptional Webinars
Proven strategies to build a lead-generation engine
3
Table of Contents
 
Introduction 4 A Look at Companies who Conduct Webinars 5Nine Management Practices for Exceptional Webinars 9
1.
 
Assemble A Cross-Functional Team 2.
 
Align With Sales 113.
 
Invest In A Project Plan 12 4.
 
Develop A Content Strategy 155.
 
Create Communications That Convert 17 6.
 
Getting the Right Audience 19 7.
 
Make the Most of Each Customer Touch 218.
 
Add Value with Third Party Vendors 239.
 
Define Success Metrics and Measure Results 26
Conclusion 28 About the Author 30 About MarketingProfs 31

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