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Answers to MB0023 Business Communication

Answers to MB0023 Business Communication

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Published by Arun Gupta
Answers to MB0023 Business Communication
Answers to MB0023 Business Communication

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Published by: Arun Gupta on Nov 22, 2009
Copyright:Attribution Non-commercial


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Q1. Describe any situation in your experience where thecommunication was a failure. Analyze the barrier(s)which stood in the way of successfulcommunication. Explain how you would overcome thebarrier(s).Situation where Communication was a failure to me:
As an Associate Manager, I was a sender for a communication andintended to be received by my executives.I have sent the following communication to my executivesthrough a notice and displayed on the notice board:“Coming Second Saturday to complete our targets for themonth a review meeting is arranged and all should attend. If any executive is not able to attend should find out the contents of the meeting from their peers without fail”.But my communication went wrong and out of 10executives, only three executives have attended at 4.00 PM whochecked-in with me at the time of the meeting.
Following were the barriers of communication which stoodin the way of my communication:
 The “Channel” I have chosen did not ensure the receiptof the communication by “Receivers”.
 The communication lacked the “Chronological context”. Thesecond Saturday being a non working day.
 The communication has created a “Psychological noise” bynot mentioning correct time of the meeting and confusionhas been created.
 The “social context” also is one of the cause for thefailure of the communication as I have not taken all myexecutives into confident by giving any advanceinformation or a intention of the meeting earlier.
Lessons learnt in order to overcome these barriers of communication:
My communication was unclear by not giving exact time of meeting.The media I have used is the placing the notice on the noticeboard, instead had I circulated to all the receivers andobtained their signatures by asking their availability orfeedback my communication would not have failed.I have chosen a wrong day a holiday though the task was aroutine one.I could have maintained good relations with my executivesfor success of my communication.
Q2.Select an article of around 200 words from anybusiness publication. Analyze the readability of thearticle using the “Fog Index”. Is the reading levelappropriate for the reader of the publication?
“Readability formulas” are methods used to find out if documentsare written at the right reading level for their targeted audience.Gunner’s Fog Index is one of the most famous. The Fog Indexmeasures the level of reading difficulty of any document. Itassumes that the bigger the words you use and the more complexyour sentences, the more difficult your document will be to read. The Fog Index level translates into the number of years of education a reader needs to read the material easily. The “ideal”score is 7 or 8; anything above 12 is too hard for most people toread. The Fog Index does not determine directly if the writing istoo basic or too advanced for a particular audience. It does helpyou decide whether a document is likely to be hard tounderstand and might benefit from editing using “plainEnglish” or “plain language”.
Using the FOG Index
Select a short document or passage and count the numberof words (usually around 200 words). For example:
 The responsive manager tends to succeed by building bondsof respect and trust with those around him/her. Staff respondpositively to responsive managers; they work more diligently,work to help the manager and the organization succeed, andwill go the extra mile when necessary. That is becauseresponsive managers act consistent with the principle thattheir jobs are to help their staff do their jobs. So, a basic

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