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Objectives of Transformation
Objectives of Transformation
\ue000Double the Turnover of the company
Double the Turnover of the company
\ue000Scale up current products using effective trade marketing, distribution
Scale up current products using effective trade marketing, distribution
& brand building strategies
& brand building strategies
\ue000Consolidation in current markets
Consolidation in current markets
\ue000Gaining share in weak potential markets : Chennai, Kerela, Hyderabad
Gaining share in weak potential markets : Chennai, Kerela, Hyderabad
\ue000Launch of new brands targeting the hardware channel
Launch of new brands targeting the hardware channel
\ue000Manufacturing Cost Efficiencies & Capacity Expansion
Manufacturing Cost Efficiencies & Capacity Expansion
\ue000Transform the culture of the company from passive & reactive
Transform the culture of the company from passive & reactive
to proactive & result oriented
to proactive & result oriented
\ue000Balanced Scorecard Implementation
Balanced Scorecard Implementation
\ue000Trade marketing strategic framework implementation
Trade marketing strategic framework implementation
\ue000Channel partner management framework
Channel partner management framework
\ue000Brand portfolio management strategic framework
Brand portfolio management strategic framework
\ue000Capability development
Capability development
VNC Group Case Study
VNC Group Case Study
\ue000Transformational Change Objectives
Transformational Change Objectives
\ue000Transformation : Brand Management
Transformation : Brand Management
\ue000Transformation : Manufacturing
Transformation : Manufacturing
\ue000Transformation : Sales & Distribution
Transformation : Sales & Distribution
\ue000Transformation : PRM
Transformation : PRM
\ue000Transformation : Trade Marketing
Transformation : Trade Marketing
\ue000Transformation : Vision
Transformation : Vision
Brand Management
Brand Management
\ue000Differentiated Branding & Portfolio Management
Differentiated Branding & Portfolio Management
\ue000Specific branding positions for products
Specific branding positions for products
\ue000Design on dialogue branding as well as image branding
Design on dialogue branding as well as image branding
\ue000Power Brands : Welding, Fencing, Construction
Power Brands : Welding, Fencing, Construction
\ue000Systemized customer feedback
Systemized customer feedback
\ue000Identification of vacant brand spaces for Bestwire & Bestarc brand of
Identification of vacant brand spaces for Bestwire & Bestarc brand of
products
products
\ue000New Brand Launches
New Brand Launches
\ue000Launch of new brands like Bestfence Barbed Wire. Extension to
Launch of new brands like Bestfence Barbed Wire. Extension to
Bestfence Chain Link
Bestfence Chain Link
\ue000Re-launch of Bestwire with a Differentiated \u201cMoustache Wire\u201d
Re-launch of Bestwire with a Differentiated \u201cMoustache Wire\u201d
\ue000Bestarc extending to Special Electrodes & Welding Consumables
Bestarc extending to Special Electrodes & Welding Consumables
\ue000Brand Performance Management
Brand Performance Management
\ue000Brand scorecard & performance management systems
Brand scorecard & performance management systems
\ue000Segment specific communication development
Segment specific communication development
\ue000Loyalty programme management
Loyalty programme management
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