seeking insights on innovation. The company\u2019s deep experience collabo-
rating with other businesses and with nonprofts and government agencies
gives it valuable perspectives on what distinguishes winning \ue000rom losing
lished design companies came together. He becameC EO in 2000, a\ue000ter stints headingI DEO Europe and the company\u2019s San Francisco o\ue000fce. Over the years, Brown has stood \ue000or the development o\ue000 ideas through action\u2014observing
Hayagreeva Rao atI DE O\u2019s o\ue000fces in Palo Alto, Cali\ue000ornia, Brown pro- vides his perspective on innovation atI DE O and at other organizations. He \ue000ocuses not on a philosophy o\ue000 design but on the role o\ue000 leadership in stimulating creativity, the barriers that sometimes inhibit it, and the incentives that really help to generate new ideas. He also discusses oppor-
So innovation is not a continuous activity; it\u2019s a project-based activity.
I\ue000 you don\u2019t have a process \ue000or choosing projects, starting projects, doing
projects, and ending projects, you will never get very good at innova-
tion. Projects need some \ue000orm\u2014you call them something; you run them in
Serves on board o\ue000 trustees \ue000or Cali\ue000ornia College o\ue000 the Arts; member o\ue000 the Advisory Council o\ue000 Acumen Fund, a not-\ue000or-proft global venture \ue000und \ue000ocused on improving the lives o\ue000 the poor
Received honorary doctor o\ue000 science degree \ue000rom Art Center College o\ue000
Design, in Pasadena, Cali\ue000ornia (2004), and in 2005 was named a visiting
pro\ue000essor in design at University o\ue000 Northumbria, Newcastle, UK
\u2022 President and CEO (2000\u2013present)
\u2022 Head o\ue000 IDEO Europe (1995\u20132000)
\u2022 Head o\ue000 IDEO San Francisco o\ue000fce (1992\u201395)
\u2022 Designer (1991\u201392)
permission to take risks. Or by playing a really active role in deciding who
gets to do innovation, making sure project leaders pick people who are
naturally com\ue000ortable taking risks.
inside the organization\u2014long be\ue000ore the ideas get to market\u2014not in the
marketplace. The antibodies that organizations naturally have to fght new
ideas win out. It\u2019s o\ue000ten the role o\ue000 senior leadership to de\ue000end new ideas
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