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Long Tail Game Design: Building Successful Games for Social Networks

Long Tail Game Design: Building Successful Games for Social Networks

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Published by Scott Jon Siegel
The explosive growth of social media has led to an entirely new style of play. “Social games” serve millions of players every day on Facebook and elsewhere, taking full advantage of their platforms to incite continued growth through gameplay mechanics that emphasize the value (and reevaluation) of players’ friends. Social games are also opening new doors for designers, with unprecedented emphasis on short session lengths and heavy return compulsions. In "Long-Tail Game Design," Scott Jon Siegel will use his classical game design pedigree and experience at Playdom to form a vocabulary for designing -- and dissecting -- these social games.
The explosive growth of social media has led to an entirely new style of play. “Social games” serve millions of players every day on Facebook and elsewhere, taking full advantage of their platforms to incite continued growth through gameplay mechanics that emphasize the value (and reevaluation) of players’ friends. Social games are also opening new doors for designers, with unprecedented emphasis on short session lengths and heavy return compulsions. In "Long-Tail Game Design," Scott Jon Siegel will use his classical game design pedigree and experience at Playdom to form a vocabulary for designing -- and dissecting -- these social games.

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Published by: Scott Jon Siegel on Nov 23, 2009
Copyright:Attribution Non-commercial

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11/11/2014

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Game Design
Building Successful Games for Social Networks
Scott Jon Siegel
@numberless
http://numberless.netscottjonsiegel@gmail.com
17 November 2009
Long-Tail
Montreal International Games Summit
Hi! My name is Scott Jon Siegel and my topic is this: so-called “long-tail game design,” which will focus oncreating awesome games on social networks (Facebook in particular).
 
A Brief Disclaimer
 The opinions expressed here are those of the presenter, and do notnecessarily represent the views of his employer.
 Just a teeny disclaimer. Nobody told me to place this here, but I’m doing it anyway. Just in case I say somethingirrevocably stupid. Which I don’t plan on doing, by the way.
 
 A Brief History ofOur Topic
but first...
Before I begin, I want to do a very brief history lesson on my topic.

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