Terms and Concepts
degree of complexitydegree of complexity
degree of changedegree of change
existing inan organization’s external environment.
Environmental scanning:The monitoring, evaluating, and disseminating of informationfrom the external and internal environments to key peoplewithin the corporation to avoid strategic surprise and ensurethe long-term health of the firm.Industry defined:A group of firms producing a similar product or service, suchas soft drinks or financial services.