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b2b Project on Larsen & Toubro

b2b Project on Larsen & Toubro

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Published by Gaurav Kumar

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Published by: Gaurav Kumar on Nov 23, 2009
Copyright:Attribution Non-commercial

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07/17/2013

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B2B Project OnLARSEN & TOUBRO
 
It’s All About Imagineering
SUBMITTED BYGroup 8KIRTI M.SIDDAPUR 08PG029SANA NABI 08PG044MANDANNA T.M 08PG034SUDIPTA SAR 08PG055ROHAN NAIR 08PG043
 
CONTENTS
1.COMPANY OVERVIEW2.ORGANIZATION STRUCTURE3.PRODUCT AND SERVICES4.CORE COMPETIENCIES5.MARKETING STRATEGIES6.PEOPLE AND PROCESSES7.DISTRIBUTION CHANNELS8.PRICING STRATEGY
 
COMPANY OVERVIEW
Larsen & Toubro Limited (L&T) is a technology, engineering, construction andmanufacturing company. It is one of the largest and most respected companies in India's private sector. Seven decades of a strong, customer-focused approach and the continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business. L&T has an international presence, with a global spread of offices. A thrust on international business has seen overseas earnings grow significantly. It continues to grow its overseasmanufacturing footprint, with facilities in China and the Gulf region. The company's businesses are supported by a wide marketing and distribution network, andhave established a reputation for strong customer support. L&T believes that progress must be achieved in harmony with the environment. Acommitment to community welfare and environmental protection are an integral part of thecorporate vision.
OPERATING DIVISIONS
KEY FACTS
Founded: 1938 Number of employees: 35000(2007)Revenue: US$ 8.50 Billion (2009)

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