KEWIRAUSAHAAN DAN PENGEMBANGAN BISNIS Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ OBJECTIVES 1.Memberikan pemahaman tentang sistem bisnis, baik yang terkait dengan konsep bisnis, pelaku bisnis dan kewirausahaan, perencanaan bisnis maupun pengembangan usaha dan keberlanjutannya. 2.Memberikan kemampuan integratif dan ketrampilan untuk mampu merencanakan, mengoperasikan dan mengembangkan sistem usaha bisnis. 3.Membekali sikap dan perilaku etikal dalam berbisnis
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ RULE OF CONDUCT Min 80% Present in Class Present in Class Before Starting the Lecture Dont Use Sandal, Kaos Oblong and Hand Phone During the Lecture Having Good Attitude Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ REFERENCES 1. Bandowsky: Corporate I magination Plus, Five Step to Translating I nnovative Strategies I nto Action, The Free Press, New York, 1990 2. Finch: How to write a Business Plan, Kogan Page Limited, London, 2002 3. Frederick, Davis & Post:Business and Society, McGraw Hill,1998. 4. Harper: Starting your own business, McGraw Hill, 1991
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ REFERENCES
5. Nesheim: High tech start up, the complete handbook for creating successful new high tech companies, The Free Press, New York, 2000 6. Robert: Entrepreneurs in high technology, Lesson from MI T and beyondOxford University Press, Oxford, 1991 7. Westwood: How to Write a Marketing Plan, Kogan Page Limited, London, 2002
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ ASSESSMENT Requirements: Min 80% Present in Class Having Good Attitude Score/Grade : Mid Semester Test (UTS) : 25% Final Test (UAS): 25% Homework (PR) : 50% Group : 35% (Business Plan) Individual : 15% ( paper and others) Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ SAP No./Mgg Pokok Bahasan Uraian A. Sistem Bisnis 1 Konsep Bisnis Konseptual framework sistem bisnis Aspek struktural dan fungsional sistem bisnis, Siklus bisnis 2 .Analisis Stakeholder & Konsep stakeholder, Klasifikasi and interest stakeholder Lingkungan Bisnis Interaksi stakeholder, lingkungan bisnis 3 Fungsi Bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM) Keterkaitan antar fungsi 4 Proses Manajemen Bisnis Proses Manajemen (Pengertian, Planning, Organizing, dan Corporate Covernance Actuating dan Controlling), Corporate Governance ( pengertian, prinsip dan azas, dan instrumen) B. Kewirausahaan 5 Konsep Kewirausahaan Pengertian kewirausahaan Peran dan fungsi enterpreneur dalam dunia usaha. Enterpreuneur bakat atau latihan ?
6 Inovasi dan Kewirausahaan Pengertian inovasi Inovasi teknologi dan teknopreuner
7 Starting the Business Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan perilaku berbisnis 8 Mid Test Bahan dari minggu 1 s/d 7
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ SAP Mgg Pokok Bahasan Uraian C. Business Plan 9. Konsep Business Plan Pengertian Peran dan fungsi Komponen utama dan out line business plan 10. Marketing Plan Description of the industry,Analysis of potential customer and competitor,Profile of target market and geographic area to be served, Marketing mix ( product, price, promotion and place), Projected sales and market share 11 Operation plan Operation capacity, Operation Technology and Equipment, Material and utilities,Operation planning and control Operation Management 12 Financial Plan Capital Requirement, Sources of financing, Projected balance sheet, Projected income statement,Projected cash flow, Key operating ratio, Projected return 13. Presentasi Business Plan Dikerjakan secara berkelompok dan dipresentasikan oleh setiap kelompok D. Keberlanjutan Usaha 14 BPR Pengertian dan konsep ProsesInstrumen dan tools 15 Balance Score Card Pengertian dan konsep, Proses, Instrumen dan tools 16 Uas : Bahan dari mgg ke 9 s/d 15 Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ INTRODUCTION CONCEPTUAL FRAME OF BUSINESS Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Systematical Presentation
Mind Set of Business Business System Business Cycle Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Mind Set Business
Business ? Linking Science-Technology -Business Business Problem Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business ? Customer
Product Business Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Existence of Business
Market Driven Technology Driven (Customer Focus) ( Product Focus) Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Linking Technology
Science Business Object : Natural Syst. Artificial Syst. Real System Output : Theory Product/service Value Added Performance : Truth Benefit Efficiency Validity : Absolute Relative Contextual Start : Curiosity Need Need/Problem
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Real System
Man + Natural System and/or Artificial System Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Efficiency
Effective + Min Cost
Objective Achievement/Actual
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Contextual
2 + 2 = ? Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Problem Difference
Expectation Reality Objective Achievement Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Problem Solving Model
Data /Information Real System M Model Standard Problem Solution Decision Action Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Problem Solving Approach Define Problem Generate Alternatives Choose Standard Model Get The Best Solution Make Decision Implementation/Action
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business System Objectives Structural Aspect Stakeholder Functional Aspect Management System Interactions Environment External Internal Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business Firm View Traditional View Business as Economic Institution Business as Sociopolitical Institution Systemic View Business as Multipurpose Institution Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Traditional View Business as Economic Institution Business as economic entity that interact with society only through transaction in the marketplace
Business as Sociopolitical Institution Business as sociopolitical entity that interact with society through complex interaction for increasing wealth and prosperity of society Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business as an Economic Institution Business Firm Choice of Employees Uses of Resources Quantities of Output Price & Product Quality Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business as Sociopolitical Institution Business Firm International Environment Changes in Ideologies & Values Increased Govt. Intervention: Statutory Law Admnistrative Law Upgrading of Ethical Standard Increased Influence of external or public Interest Group Changing Att.of Society toward Business Increased Importance of Internal Stakeholder Group
Improved Communication& Increased Impt of Media
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ System View of Business Business as an living organism that interact with and affected by environment for economic and social motive ( multipurpose motive ) by using the limited resources
Key To Survival is Capacity to adapt efficiently the changing condition posed by the environment Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business as Multipurpose Institution Market: Competition Stakeholder: Expectation Business: Economic Social Political Government: Political Action Legislative Act Judicial Action Regulatory Act Equity Efficiency
Market Process
Public Policy Process Economic Response Sociopolitical Response Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Business Cycle Opportunity
Feasibility
Engineering Design
Construction
Operation and Maintenance
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Entrepreneur ? Orang yang memulai/mendirikan usaha sendiri ( bisnis ) dengan ciri tertentu yaitu: menciptakan sesuatu yang baru menciptakan sesuatu yang berbeda mengubah nilai nilai Mencari perubahan, merespons perubahan dan memanfaatkannya sebagai peluang Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Background Lapangan kerja baru pada periode stagnasi/krisis diciptakan bukan oleh perusahaan besar, tapi oleh usaha kecil dan menengah Di Amerika ( 1960-1980) menurut The Economist 600.000 perusahaan baru didirikan tiap tahun Laju pertumbuhan 3x lebih tinggi dari pertumbuhan perusahaan besar dari kelompok Fortune 500 Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Kenapa ? Inovasi
Entrepreneurship Dan Entrepreneurial Management
Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Opportunity
Opportunity ? Sources Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Opportunity ?
Any situation that could be beneficially managed Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Sumber Peluang Inovasi The Unexpected The Incongruity Process Need Change Struktur Industri dan struktur pasar Demografi Persepsi, mood dan makna New Knowledge Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Sources Of Opportunity Change of Government Policy Economic Activity Political and Social Affair Problem Need Improvement Etc Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Key Success Factors Customer Focus Trust base (Amanah) Competence Completing the Loop Focus (Khusyu) Urge to excel Kuliah-1-Intro to Entrp & Business Dev-Senator Nur Bahagia@ Thank you for your attention