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Kuliah-1-Intro to Entrp & Business

Dev-Senator Nur Bahagia@


KEWIRAUSAHAAN DAN
PENGEMBANGAN BISNIS
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
OBJECTIVES
1.Memberikan pemahaman tentang sistem bisnis,
baik yang terkait dengan konsep bisnis, pelaku
bisnis dan kewirausahaan, perencanaan bisnis
maupun pengembangan usaha dan
keberlanjutannya.
2.Memberikan kemampuan integratif dan
ketrampilan untuk mampu merencanakan,
mengoperasikan dan mengembangkan sistem
usaha bisnis.
3.Membekali sikap dan perilaku etikal dalam
berbisnis

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
RULE OF CONDUCT
Min 80% Present in Class
Present in Class Before Starting the
Lecture
Dont Use Sandal, Kaos Oblong and
Hand Phone During the Lecture
Having Good Attitude
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
REFERENCES
1. Bandowsky: Corporate I magination Plus,
Five Step to Translating I nnovative Strategies
I nto Action, The Free Press, New York, 1990
2. Finch: How to write a Business Plan, Kogan
Page Limited, London, 2002
3. Frederick, Davis & Post:Business and
Society, McGraw Hill,1998.
4. Harper: Starting your own business,
McGraw Hill, 1991

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
REFERENCES

5. Nesheim: High tech start up, the complete
handbook for creating successful new high tech
companies, The Free Press, New York, 2000
6. Robert: Entrepreneurs in high technology,
Lesson from MI T and beyondOxford
University Press, Oxford, 1991
7. Westwood: How to Write a Marketing Plan,
Kogan Page Limited, London, 2002


Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
ASSESSMENT
Requirements:
Min 80% Present in Class
Having Good Attitude
Score/Grade :
Mid Semester Test (UTS) : 25%
Final Test (UAS): 25%
Homework (PR) : 50%
Group : 35% (Business Plan)
Individual : 15% ( paper and others)
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
SAP
No./Mgg Pokok Bahasan Uraian
A. Sistem Bisnis
1 Konsep Bisnis Konseptual framework sistem bisnis Aspek struktural dan
fungsional sistem bisnis, Siklus bisnis
2 .Analisis Stakeholder & Konsep stakeholder, Klasifikasi and interest stakeholder
Lingkungan Bisnis Interaksi stakeholder, lingkungan bisnis
3 Fungsi Bisnis Fungsi utama bisnis ( marketing, produksi, finance dan SDM)
Keterkaitan antar fungsi
4 Proses Manajemen Bisnis Proses Manajemen (Pengertian, Planning, Organizing,
dan Corporate Covernance Actuating dan Controlling), Corporate Governance (
pengertian, prinsip dan azas, dan instrumen)
B. Kewirausahaan
5 Konsep Kewirausahaan Pengertian kewirausahaan Peran dan fungsi enterpreneur
dalam dunia usaha. Enterpreuneur bakat atau latihan ?

6 Inovasi dan Kewirausahaan Pengertian inovasi Inovasi teknologi dan teknopreuner

7 Starting the Business Faktor keberhasilan dan kegagalan bisnis Bagaimana memulai
usaha bisnis?, Langkah mendirikan usaha bisnis, Etika dan
perilaku berbisnis
8 Mid Test Bahan dari minggu 1 s/d 7

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
SAP
Mgg Pokok Bahasan Uraian
C. Business Plan
9. Konsep Business Plan Pengertian Peran dan fungsi Komponen utama dan out line
business plan
10. Marketing Plan Description of the industry,Analysis of potential customer
and competitor,Profile of target market and geographic area
to be served, Marketing mix ( product, price, promotion and
place), Projected sales and market share
11 Operation plan Operation capacity, Operation Technology and Equipment,
Material and utilities,Operation planning and control
Operation Management
12 Financial Plan Capital Requirement, Sources of financing, Projected
balance sheet, Projected income statement,Projected cash
flow, Key operating ratio, Projected return
13. Presentasi Business Plan Dikerjakan secara berkelompok dan dipresentasikan oleh
setiap kelompok
D. Keberlanjutan Usaha
14 BPR Pengertian dan konsep ProsesInstrumen dan tools
15 Balance Score Card Pengertian dan konsep, Proses, Instrumen dan tools
16 Uas : Bahan dari mgg ke 9 s/d 15
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
INTRODUCTION
CONCEPTUAL FRAME OF
BUSINESS
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Systematical Presentation

Mind Set of Business
Business System
Business Cycle
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Mind Set Business

Business ?
Linking Science-Technology -Business
Business Problem
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business ?
Customer



Product
Business
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Existence of Business




Market Driven Technology Driven
(Customer Focus) ( Product Focus)
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Linking
Technology



Science Business
Object : Natural Syst. Artificial Syst. Real System
Output : Theory Product/service Value Added
Performance : Truth Benefit Efficiency
Validity : Absolute Relative Contextual
Start : Curiosity Need Need/Problem

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Real System

Man
+
Natural System and/or Artificial System
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Efficiency


Effective + Min Cost

Objective
Achievement/Actual

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Contextual


2 + 2 = ?
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Problem
Difference



Expectation Reality
Objective Achievement
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Problem Solving Model






Data /Information
Real
System
M
Model
Standard
Problem
Solution Decision
Action
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Problem Solving Approach
Define Problem
Generate Alternatives
Choose Standard Model
Get The Best Solution
Make Decision
Implementation/Action

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business System
Objectives
Structural Aspect
Stakeholder
Functional Aspect
Management System
Interactions
Environment
External
Internal
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business Firm View
Traditional View
Business as Economic Institution
Business as Sociopolitical Institution
Systemic View
Business as Multipurpose Institution
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Traditional View
Business as Economic Institution
Business as economic entity that interact with
society only through transaction in the
marketplace

Business as Sociopolitical Institution
Business as sociopolitical entity that interact with
society through complex interaction for
increasing wealth and prosperity of society
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business as an Economic Institution
Business Firm
Choice of
Employees
Uses of
Resources
Quantities of
Output
Price & Product
Quality
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business as Sociopolitical Institution
Business Firm
International
Environment
Changes in
Ideologies &
Values
Increased Govt.
Intervention:
Statutory Law
Admnistrative Law
Upgrading of
Ethical Standard
Increased Influence
of external or public
Interest Group
Changing Att.of
Society toward
Business
Increased Importance
of Internal
Stakeholder Group

Improved
Communication&
Increased Impt of
Media

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
System View of Business
Business as an living organism that interact with
and affected by environment for economic and
social motive ( multipurpose motive ) by using
the limited resources


Key To Survival is
Capacity to adapt efficiently the changing
condition posed by the environment
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business as Multipurpose Institution
Market:
Competition
Stakeholder:
Expectation
Business:
Economic
Social
Political
Government:
Political Action
Legislative Act
Judicial Action
Regulatory Act
Equity
Efficiency

Market
Process

Public Policy
Process
Economic Response
Sociopolitical Response
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Business Cycle
Opportunity

Feasibility

Engineering Design

Construction

Operation and Maintenance

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Entrepreneur ?
Orang yang memulai/mendirikan usaha
sendiri ( bisnis ) dengan ciri tertentu yaitu:
menciptakan sesuatu yang baru
menciptakan sesuatu yang berbeda
mengubah nilai nilai
Mencari perubahan, merespons perubahan
dan memanfaatkannya sebagai peluang
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Background
Lapangan kerja baru pada periode
stagnasi/krisis diciptakan bukan oleh
perusahaan besar, tapi oleh usaha kecil dan
menengah
Di Amerika ( 1960-1980) menurut The
Economist 600.000 perusahaan baru didirikan
tiap tahun
Laju pertumbuhan 3x lebih tinggi dari
pertumbuhan perusahaan besar dari kelompok
Fortune 500
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Kenapa ?
Inovasi


Entrepreneurship
Dan
Entrepreneurial Management

Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Opportunity

Opportunity ?
Sources
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Opportunity ?

Any situation that could be beneficially
managed
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Sumber Peluang Inovasi
The Unexpected
The Incongruity
Process Need
Change
Struktur Industri dan struktur pasar
Demografi
Persepsi, mood dan makna
New Knowledge
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Sources Of Opportunity
Change of
Government Policy
Economic Activity
Political and Social Affair
Problem
Need
Improvement
Etc
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Key Success Factors
Customer Focus
Trust base (Amanah)
Competence
Completing the Loop
Focus (Khusyu)
Urge to excel
Kuliah-1-Intro to Entrp & Business
Dev-Senator Nur Bahagia@
Thank you for your attention

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