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MPAA regularly talks to consumers about their entertainment experience. I thought I mightshare some of what we heard. We asked consumers how digital their homes werebecom
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home theaters, digital downloads and all the rest. We found, contrary to conventional wisdom,
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as they might say on MTV, the more they go to the movies. High-tech consumers go to themovies 50% more often than their lower-tech counterparts
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an extra four trips each year. And, overwhelmingly consumers say the ultimate movie experience is going to the movies.So as digital as our lives become, we cannot have a thriving movie industry without athriving exhibition industry. Period. When we watch the Sunday evening news, we get thelatest basketball scores. W
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. And,
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a part of the fabric of American culture. At the same time, we need to adapt with our customers. And, here, too, it seems there aresome genuine opportunities. Maybe
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,something I know that some theaters are experimenting with. Per
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-selling digitaldownloads when the film is still fresh in folks
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minds.
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just seems we spend far too much time worrying about the future and not enough timeexploring its many possibilities for all of us.Our goal has to be to ensure more people watch our products whether in theaters, in theirhomes, on their PCs or in the palm of their hand, so we have the value chain
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the financialsupport mechanism
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that ensures great movies continue to be made.It
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tant to keeping the pipeline robust, particularly with movies becoming soexpensive to make
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more expensive, it seems, by the day. The way I see it we can deliver
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them work and enhance the value
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or we continue to lose our customers, as too often we already do, to lawlessness.
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point in our lives. But I do want to thank NATO and truly all of the theater owners forbeing such a strong ally in our fight for the future of intellectual property rights. For ourbusinesses and for the country,
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which our allies are growing by the day, literally around the world.I
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o secret our economy faces serious challenges. In fact, a new report came out just last week in Washington: 63,000 jobs shed last month alone. My view: This will be front andcenter at the ballot box in November. The economy will be
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issue that decides who is thenext President of the United States. T
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out on something important to the future of the movies and our economy as a whole. We began this morning celebrating the innovation underway in theaters. We talked aboutthe many ways all of us are responding to evolving consumer demands. There is so muchpossibility today. And, all of us here know that the greatest threat to this potential is piracy.No one here needs a lecture on what happens when one illegal copy makes its way to theInternet
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God forbid on opening weekend
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and is instantly available to the world. Today,
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