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VINCENTH.CHIEFFO(SBN49069)RAYMONDB.KIM(SBN162756)
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WENDYM.MANTELL(SBN225544)GREENBERGTRAURIG,LLP
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2450ColoradoAvenue,Suite400ESantaMonica,California90404
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Telephone:(310)586-7700
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Facsimile:(310)586-7800ChieffoV@gtlaw.com;KimR@gtlaw.com;
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MantellW@gtlaw.com
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AttorneysforPlaintiff
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AuroraWorId,Inc.
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1011
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vs.
UNITEDSTATESDISTRICTCOURTCENTRALDISTRICTOFCALIFORNIA
AURORAWORLD,INC.,CASENO.CV09-8463MMM(Ex)Plaintiff,
AURORAWORLD,INC.'SNOTICEOFMOTIONANDMOTIONFORPRELIMINARYINJUNCTION;MEMORANDUMOFPOINTSANDAUTHORITIES
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TY,INC.,
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Defendants.[FiledconcurrentlywithDeclarationsofMonicaFitzhugh,MichaelKesslerandWendyM.Mantell,and[Proposed]Injunction]
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2122
Date:TBD
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Time:TBDCourtroom:780
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11---'
Judge:Hon.MargaretM.Morrow
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1-1
AURORAWORLD,INC.'SMOTIONFORPRELIMINARYINJUNCTION
LA128,525,695v711-19-09
Case 2:09-cv-08463-MMM-E Document 5 Filed 11/19/2009 Page 1 of 35
PageNo.
TABLEOFCONTENTS
I.INTRODUCTION1II.STATEMENTOFFACTS2A.AuroraWorld'sYooHoo&FriendsPlushToys2B.AuroraWorld'sCopyrights,Trademark,andTradeDress5C.Ty'sInfringingBeanieBoos6D.Ty'sInfringingBeanieBoosAreCausingActualConsumerConfusion7E.AuroraWorld'sRequesttoCeaseandDesistInfringementandTy'sRefusaltoDoSo7F.TyIsCausingAuroraWorldIrreparableHarm8G.Plaintiffs'CommencementofThisLawsuit8III.LEGALARGUMENT9A.LegalStandardsforGrantingaPreliminaryInjunction9B.AuroraWorldIsLikelytoSucceedonItsClaimForCopyrightInfringement.101.AuroraWorldOwnsValidCopyrightRegistrations102.TyCopiedConstituentElementsoftheYooHoo&FriendsToys
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(a)TyHadAccesstoAuroraWorld'sYooHoo
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FriendsProducts
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(b)Ty'sBeanieBoosAreSubstantiallySimilartoAuroraWorld'sYooHoo&Friends12C.AuroraWorldIsLikelytoSucceedonItsClaimForViolationoftheLanhamAct.151.AuroraWorld'sYooHooTradeDressIsNonfunctional.,162.AuroraWorld'sYooHooTradeDressHasAcquiredSecondaryMeaning173.Ty'sBeanieBoosAreLikelyToBeConfusedWithAuroraWorld'sYooHoo
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FriendsPlushToys18D.AuroraWorldIsLikelytoSucceedonItsStatutoryandCommonLawUnfairCompetitionClaims20E.AuroraWorldIsLikelytoSucceedonItsClaimforCommonLawMisappropriation21F.AuroraWorldisSufferingIrreparableHarmAsaResultofTy'sWrongfulConduct.22
TABLEOFCONTENTS
LA128.525.695v711-19-09
Case 2:09-cv-08463-MMM-E Document 5 Filed 11/19/2009 Page 2 of 35
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G.TheBalanceofHardshipsFavorsAuroraWorld24H.APreliminaryInjunctionEnjoiningTyFromContinuingtoEngageinWrongfulandInfringingConductServesthePublicInterest.24IV.CONCLUSION25
TABLEOFCONTENTS
LA12B.S2S.695v711-19-09
Case 2:09-cv-08463-MMM-E Document 5 Filed 11/19/2009 Page 3 of 35
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