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Research
Defining cloud computing and identifying the current players 
Cloud Computing without the hype; anexecutive guide 
 Author: Steve Craggs Version 1.00  November 2009 
 
 
 
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Table of Contents 
Executive Summary .................................................. 2
 
What is a cloud? ....................................................... 3
 
Why use a cloud? ..................................................... 4
 
Cloud flavours ........................................................... 4
 
Cloud location and access options ..................... 4
 
What does the cloud offer, and in what form? ..... 6
 
 The Cloud Computing marketplace .......................... 8
 
Some sample scenarios ........................................... 9
 
Gmail................................................................... 9
 
 Amazon EC2 ....................................................... 9
 
Windows Azure ................................................... 9
 
Salesforce.com and Force.com ........................ 10
 
Shared testing facilities ...................................... 10
 
Storage clouds .................................................. 10
 
Summary ................................................................ 11
 
Glossary ................................................................. 12
 
 Appendix-The Cloud Computing Market ................ 13
 
Infrastructure Services ....................................... 14
 
Platform Services .............................................. 14
 
Software Services ............................................. 15
 
Cloud Software ................................................. 16
 
 
 
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Disclaimer 
Whilst reasonable care and skill has been taken by Lustratus Research Limited (the company) in the preparationof this report no liability is accepted by the company (except in the case of death or personal injury caused bythe company's negligence) by reason of any representation or any implied warranty condition or other term orany statutory or common law duty or otherwise howsoever arising for any direct or indirect general special orconsequential damages or loss costs expenses or other claims (whether caused by the negligence of thecompany or otherwise) which come out of the provision of this report or its use. All trademarks are acknowledged as the property of their respective owners.
 About Steve Craggs 
Steve Craggs has been in the IT industry for more than 25 years, much of that time in IBM. Steve held variouspositions in the IBM development organization, culminating in becoming the Worldwide Executive in charge of IBM’s MQSeries middleware, now renamed as WebSphereMQ. Steve has been an independent consultant andanalyst for the last 7 years, and is recognized as one of the leading authorities in the world on businessintegration software and solutions, and middleware in general. Steve is President of Saint Consulting, a Directorof Lustratus and Vice-Chairman of the Integration Consortium, a global not-for-profit group for furthering theunderstanding of integration.Steve is a regular speaker at shows, events and webcasts in the US and Europe, and is a frequent contributorto a wide range of global IT publications. Steve publishes research and reports athttp://www.lustratus.com/  and blogs on infrastructure technology athttp://www.lustratusrepama.com/litebytes.
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