Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
The rechargeable electric toothbrush – from development to market domination

The rechargeable electric toothbrush – from development to market domination

Ratings: (0)|Views: 3,221|Likes:
Published by BettyJude
The history of the rechargeable electric toothbrush form it's development and until today's modern products. The interesting evolution of oral electrical devices in the public consciousness and how it shaped the rechargeable electric toothbrush market.
The history of the rechargeable electric toothbrush form it's development and until today's modern products. The interesting evolution of oral electrical devices in the public consciousness and how it shaped the rechargeable electric toothbrush market.

More info:

Published by: BettyJude on Nov 23, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/11/2014

pdf

text

original

 
The rechargeable electric toothbrush – from development to market domination
The history of the rechargeable electric toothbrush begins way back in 1954 inSwitzerland as Dr. Woog invents the first electric toothbrush for Broxo SA. The initialobjective of the electrical toothbrush was to help the patients who did not have enoughmobility and could not properly use or had difficulty in using a normal toothbrush. In aresearch made by Pr. Arthur Jean Held in 1956, it was demonstrated that the electrictoothbrush is better than the manual one because it leaves less room for an incorrect brushing method, thus leading the way towards the popularity of the electric toothbrushas the more efficient alternative for a good oral hygiene.Broxodent, the first electric toothbrush, had a very slim and compact hand piece verysimilar to a modern rechargeable electric toothbrush. Compared to the rechargeabletoothbrushes that soon entered the market, which were very bulky, Broxodent hadanother major advantage: the brushing session could last much longer because it wasconnected to a power outlet. After some time the hand piece started to warmer, but it wasstill much better than running out of power before the session was completed like in thecase of families with more members that all used the same brushing head. Like most products developed during the 1960’s, the Broxodent was built to be durable, making itnot unusual for a hand piece to last more than 20 years after it’s initial use, a remarkablefeat even by today’s standards.The first rechargeable electric toothbrush entered USA’s market for the first time in 1959when it was presented for the first time during the 100
th
year celebration of the AmericanDental Association. The toothbrush was marketed in the USA under the name of Broxodent, and even though it was a good product, it was another electric toothbrushmade by General Electric that soon became the most important player in what wasturning up to be a very aggressive market with a lot of financial potential. The name of the GE’s product was Automatic Toothbrush and it gained ground quickly mostly due tothe big advantage over its competitor: the wireless hand piece powered by a rechargeable battery, making the Automatic Toothbrush the first rechargeable electric toothbrush.The first rechargeable electric toothbrush, namely the Automatic Toothbrush by GE, wasa far cry from today’s products even though it represented a huge leap form the wire- powered toothbrush. The hand piece was quite big due to the size of the rechargeable batteries of those days which made the toothbrush practically as thick as a cucumber.Moreover, the battery was also very unreliable and suffered frequently from theunwanted memory and lazy battery effects. The battery life-span was shortened due to thefact that it was almost always kept in the battery charger which was also the support for the hand piece. Thus it was not uncommon for the battery to die even before the brushingsession was completed. But even though there were many disadvantages in the earlydays, the consumers were very open towards the new rechargeable electric toothbrushes.The early wire-powered toothbrushes were considered to be problematic when used in the bathroom because of the electrical shock risk, which was a good-enough reason for the

Activity (4)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
glenn liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->