MEET D • lOGO:

WORLD .. RENOWNED EXPERT IN LOGOTOLOGV

What is 0 Nickelod on Logo?

The

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t remoi S 0

ho gh it is Ickelodeon

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- 0 bro d that

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Color Pg.S

everence, the Micke that brand promise. So when kids see 0 movie, o TV show, 0 web site or a consumer product with our logo, they trust that it will live LIP

to the Nickelodeon promise - Kids first.

In order to preserve the power of the blland, the Nickelodeon logo must be c:orrec:tly implemented. Therefore, rules on bow to use the logo must be fully explained.

Nick Jr.

Pg.12

to a very bright and ollonge future!

ickelodeon Logo Council

The council is mode up of people from Nickelodeon's network of international

offices who work with the Nick logo every day - people like creative

directors, designers and managers.

Because Ni~kelodeon has grown into a worldwide presence with many lines of business, the council was fo'rmed to ensure that the logo - the trademark that represents the brand and

attributes - remains consistentJ.

The Logo Council knows that you may have questions about the logo, and they are here to answer any and all of them.

Typeface Pg.4

Color p,.5

Shape Pg.6

Nick Jr.

Pg.12

Samples Pg.15

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The official logo typeface is Balloon Extra Bold. Use the official logotype supplied by Nickelodeon. Do not try to set the word (Nickelodeon" in Balloon Extra Bold yourself.

Balloon Extra Bold IS FOR LOGOTYPE USE ONLY. Do not set any other word in Balloon Extra Bold. When it appears outside the logo, the word (Nickelodeon" must be set in a typeface other than Balloon Extra Bold (as shown on the introductory page of this guidebook).

As a logotype, the word II Nickelodeon" must always be in white.

Never outline the word "Nickelodeon;"

Always use the full word "Nickelode o n " in the logo. The only two exceptions are the Nickelodeon on-air bug, in which the abbreviation H Nick" may be used, and the Nick Jr. logo (see pg.12).

The word "Nicke lo de on " must always be followed by an ® or a ™ (depending on usage - check with your Nickelodeon legal advisor). The size of these symbols should be as small as possible while always remaining legible.

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Never cover the Nickelodeon logo with another shape. The Nickelodeon logo must always be in front of any other element.

If there is a circumstance where the logo must be covered slightly, e.g. a kid holding the logo, only the minimum should be covered .

Never outline the logo shape in any color (including white) .

You may use drop shadows. ----------------

Do not place any word other than II Nickelodeon in the logo shape.

Do not use the logo shape as a design element, e.g.

removing the logotype and changing the logo color. -----

Logos designed to appear 3-dimensional (with shading and highlights) are f or broadcast and on-line use only.

Never bleed or trim the logo off the edge of a page.

"The formula for creating a Nickelodeon logo is very precise and ex1remely delicate, having been perfected after years of research and development."

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We have tried to ensure that there are enough logos already in existence to complement both Nickelodeon's diversity of programming and its lines of business. Before creating a new logo, check the logo files that we have included on the CD-ROM in the back of this guide. If you still believe you need to create a new logo, then you must submit your design to your Logo Council member for approval.

Only a small amount of the logo can be disconnected from the main shape.

A logo can have a small amount of white detail.

The logotype can be slightly distorted to conform to the logo shape, e.g. to follow a curve or to show dimensionality.

The most successful logo shapes tend to be horizontal rather than vertical. The word "Nick e lo de o n " should fit comfortably into the shape.

n As proven through numerous applications by Nickelodeon's various lines of business, the logo's greatest strength is its diversity."

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Samples

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pies