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Emerging Trends, Threats, and Opportunities in International Marketing

Emerging Trends, Threats, and Opportunities in International Marketing

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This book constitutes a timely compilation of work addressing marketing in an uncertain world, competition from emerging and reemerging markets, global sourcing, and meeting old and new global challenges.
This book constitutes a timely compilation of work addressing marketing in an uncertain world, competition from emerging and reemerging markets, global sourcing, and meeting old and new global challenges.

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Published by: Business Expert Press on Nov 24, 2009
Copyright:Traditional Copyright: All rights reserved

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02/23/2015

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Contents
 Michael R. Czinkota
Chapter 2 A Forecast of Globalization, International Business,and Trade: Report From a Delphi Study . . . . . . . . . . .17
 Michael R. Czinkota and Ilkka A. Ronkainen
Chapter 3 The Policy Gap in International Marketing . . . . . . . . .43
 Michael R. Czinkota
Chapter 4 Export Promotion: A Framework for FindingOpportunity in Change . . . . . . . . . . . . . . . . . . . . . . . .59
 Michael R. Czinkota
Chapter 5 An Analysis of the Global Position of U.S.Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
 Michael R. Czinkota
PART II COMPETITION FROM (RE)EMERGINGMARKETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
Chapter 6 Have Lunch or Be Lunch: Smaller Firms Thrive inVulnerable Markets . . . . . . . . . . . . . . . . . . . . . . . . . . .87
 Michael R. Czinkota and Ilkka A. Ronkainen
Chapter 7 Export Strategies and Performance of Firms FromEmerging Economies: Evidence from Brazil, Chile,and Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95
Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen
 
x CONTENTS
Chapter 8 Strategic Alliances in Emerging Latin America: A View from Brazilian, Chilean, and MexicanCompanies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .137
 Masaaki Kotabe, Preet S. Aulakh, Roberto J.Santillán-Salgado, Hildy Teegen, Maria CeciliaCoutinho de Arruda, and Walter Greene 
Chapter 9 Marketing’s Contribution to the Transformation of Central and Eastern Europe . . . . . . . . . . . . . . . . . . . .163
Reiner Springer and Michael R. Czinkota
Chapter 10 Three Dimensional: The Markets of Japan, Korea,and China Are Far From Homogeneous. . . . . . . . . . .185
 Masaaki Kotabe and Crystal Jiang 
PART III GLOBAL SOURCING AND SUPPLY CHAIN . . .197
Chapter 11 Global Sourcing Strategy and SustainableCompetitive Advantage . . . . . . . . . . . . . . . . . . . . . . .199
 Masaaki Kotabe and Janet Y. Murray 
Chapter 12 Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective . . . . . . . . . . . .219
 Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray 
Chapter 13 Outsourcing Service Activities: Gaining Access toNew Ideas and Flexibility Will Allow Service-BuyingFirms to Remain Competitive . . . . . . . . . . . . . . . . . .241
 Masaaki Kotabe and Janet Y. Murray 
Chapter 14 An Evolutionary-Stage Model of Outsourcing andCompetence Destruction: A Triad Comparison of the Consumer Electronics Industry . . . . . . . . . . . . . .253
 Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar 
Chapter 15 The Overlooked Potential for Outsourcing inEastern Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . .295
Detlev Hoch, Michal Kwiecinski, and Peter Peters 
Chapter 16 How to Be an Outsourcing Virtuoso . . . . . . . . . . . . .301
Vinay Couto and Ashok Divakaran
 
CONTENTS xi
PART IV MEETING OLD AND NEW GLOBAL CHALLENGES . . . . . . . . . . . . . . . . . . . . . . . . . . .317
Chapter 17 The Brand Challenge: Are Global Brands the RightChoice for Your Company? . . . . . . . . . . . . . . . . . . . .319
 Johny K. Johansson and Ilkka A. Ronkainen
Chapter 18 Spanning the Globe: Winning Over the Antiglobals . . .323
Claudiu V. Dimofte, Johny K. Johansson,and Ilkka A. Ronkainen
Chapter 19 The Effects of Terrorism on International Marketing . . .329
 Michael R. Czinkota and Gary Knight 
Chapter 20 Taking a Calmer View: The Financial Sector’sProspects in the Wake of Crisis May Be BetterThan You Think . . . . . . . . . . . . . . . . . . . . . . . . . . . .343
Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace 
Chapter 21 Evolution on the Global Stage: Their Raw PotentialIs Clear, but Chinese Companies Will Have to Masterthe Imperatives of “Soft Power” to Reach the NextLevel of International Growth . . . . . . . . . . . . . . . . . .349
Edward Tse, Andrew Cainey, and Ronald Haddock 
Chapter 22 Going From Global Trends to Corporate Strategy: Will Your Business Catch Them Before They Catch It? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .355
Wendy M. Becker and Vanessa M. FreemanPermissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
367
Index 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .371

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