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Case: McDonalds India Launch

Case: McDonalds India Launch



|Views: 58,929|Likes:
Published by Dr Amit Rangnekar
India launch marketing strategy
India launch marketing strategy

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Published by: Dr Amit Rangnekar on Mar 18, 2008
Copyright:Attribution Non-commercial


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Dr Amit Rangnekar NMIMS
Golden Arches
Case of Strategic AdaptationDr Amit Rangnekar NMIMS
Dr Amit Rangnekar NMIMS
Strategic issues addressed
Market entry in a developing country with low PCIlevelsEvaluating market attractivenessStrategic insight into a consummate global marketer Compatibility between product adaptation & localresponsiveness (on the one hand) & a global strategyon the other handCritical assessment of future strategic options, namelyaggressive expansion when the operations are yet toattain profitabilityFramework for assessing Industry / Marketattractiveness
Dr Amit Rangnekar NMIMS
Case Coverage
McDonalds InternationalCorporate Strategy –Challenges –Attractiveness –Strategies- Country Business Plan –SCM –CSRMarketing StrategyBranding, Pricing, Promotion, DistributionSTPDProduct AdaptationPerformanceFuture PlansIssues & Realities 

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Sonu Sohi added this note
good source of information ...it could be ,ore better but for a person who doesnt have any clue for that person it is great source ,,,,,,well done
Manu bhardwaj liked this
Daniela Sellmann added this note
Dear Dr. Amit, can u pls forward this ppt to my email address? dsellmann@karlshochschule.de . that would be really great ;))
Ashish Negi added this note
dear sir i needed this doc for my project purposes please forward it to my mail address ashishnegi10.88@gmail.com thanking you :)
1101064 liked this
Paula Pias Peleteiro added this note
Dear Dr. Amit, I found the article really excellent. Would it be possible for you to send me the ppt to paula_pias@hotmail.com? Thank you very much! Best, Paula

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