Automobile companies are waking up to the fact that consumers do not only buy vehicle but also a package of support services with it.We see that these support services, such as spare parts supply and contract repair andmaintenance activities, contribute a significant proportion of business and thus they receivegreater attention than before.Leyparts enjoys considerable brand equity in the market place as a genuine and OriginalEquipment spare part. However, Leyparts has not leveraged the power of the brandeffectively so far. In many markets, there is a poor perception of parts availability and pricevalue relationship.The project was to study and cover all aspects of Leyparts business which includes packaging, promotion, advertisement and channel and come up with recommendations for enhanced market acceptance and competitive position.The methodology consisted of understanding all the aspects of improving the Leyparts business and then measuring customer perception. This included initial study of existingsystem and then more focus on surveying.Target audience- Fleet owners, DealersSurvey area - Chennai, Vellore; Tasks - survey design, data collection and analysis.Leyparts evokes perception of that of market leader. The biggest strength for Leyparts is itsvery good quality and brand name. However, certain weaknesses such as lack of servicelevel agreement for Ashok Leyland vehicles for the after sale service, poor availability andhigh prices, were also identified after analyzing. Based upon these inferences certainrecommendations have been made at the end of the project report.