Marketing Strategy
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The management process –
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Formulate plans & strategies
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Implement marketing programme
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Control all marketing activities
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Planning provides the basis forintegrated marketing strategy.
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Marketing Strategy
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The management process inmarketing
Data input planning executioncontrol
Data feedback
Action plan
Operating results
Marketing Strategy
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Planning–planning is deciding inadvance what to do ,how to do & whois going to do it?
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It is the first function in management tobe performed in the managementprocess.
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Planning is analytical thought processwhich covers –
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Analysis of the situation or environment
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Assessment of the future opportunities& threats
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Determination of objectives & goals
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Selection of best strate to achieve
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