NPOCamp: The Content Flow Approach

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528

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11/24/2009

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Business/Law

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César Salazar and Fernando Labastida presented on The Content Flow Approach. You don't ask for a donation or volunteer time the first time you &quo... (More) César Salazar and Fernando Labastida presented on The Content Flow Approach. You don't ask for a donation or volunteer time the first time you "meet" somebody, just like you don't ask the first girl you meet at a bar to marry her. There's got to be an exchange of content where finally your "constituency" owns the content and gets so involved that then it's a natural progression for them to donate or volunteer. (Less)