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Business Plan

Business Plan

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Published by Jason Brown

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Published by: Jason Brown on Nov 24, 2009
Copyright:Attribution Non-commercial

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10/29/2010

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BUSINESS PLAN
 © Department of Business Economic and Regional Development, Northern Territory Government, 2001 Page
1
 
(business name)
 
Prepared by(name)(date)
BUSINESS PLAN
 
 
BUSINESS PLAN
 © Department of Business Economic and Regional Development, Northern Territory Government, 2001 Page
2
 
TABLE OF CONTENTSExecutive Summary
 
1. The Marketing Plan
 1.1 Environmental analysis1.2 Product(s)/service(s)1.3 Customer demographics1.4 Competition and competitive advantage1.5 Price strategy1.6 Advertising and promotional strategy1.7 S.W.O.T. analysis1.8 Market research1.9 Market targets
2. The Operations Plan
 2.1 Business structure2.2 Scope of operation2.3 Regulatory issues2.4 Insurance2.5 Business premises2.6 Location2.7 Production arrangements2.8 Distribution (place) arrangements2.9 Credit terms2.10 Plant and equipment2.11 Quality control2.12 Memberships and affiliations2.13 Communications2.14 Trading hours2.15 Commencement date
3. The Organisation Plan
 3.1 Organisation structure3.2 Skills required3.3 Personnel3.4 Resumes
4. The Financial Plan
 4.1 Financial strategy4.2 Establishment costs and source of funds4.3 Balance Sheet projections4.4 Profit and Loss projections4.5 Expected Cash Flow projections4.6 Break Even Cash Flow projections
Appendices
 
BUSINESS PLAN
 © Department of Business Economic and Regional Development, Northern Territory Government, 2001 Page
3
 
EXECUTIVE SUMMARY
This section should be completed
AFTER
the business plan is finished. It is a
ONEPAGE SUMMARY
.
Introduction
 The Introduction is the readers’ first impression of the business and should cover thefollowing areas briefly but informatively:
the business name
the business structure
key personnel and their relevant experience
description of the product and/or service
its current market position and the potential for growth
the business’ objectives both in the short and long terms
the reason the business will be successful
financial projections
funds sought and usage.

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