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Social Media used by some leading brands

Social Media used by some leading brands

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Published by Mahesh Patwardhan
How some leading brands are using Social Media to promote awareness around the brand and products.
How some leading brands are using Social Media to promote awareness around the brand and products.

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Categories:Types, Brochures
Published by: Mahesh Patwardhan on Nov 24, 2009
Copyright:Attribution Non-commercial

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09/21/2010

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How Brands use Social Media
Case StudiesEngagement models of some leadingbrands
 
Starbucks
Retail Industry
Annual Revenue:
 –
123 Billion USD
Daily Unique Visitors:
 –
500,000
SM Strategy:
 –
Understand how each channel provides a different dimension of engagement
 –
Centralize Coordination
 –
Find champions who can explain and mitigate risk
 
Starbucks
Community Site:
MyStarbucksIdea.com -where people submit , commenton, and vote for their favorite ideas
Social Network:
Group on Facebook
:
3.5 Million Members
Microblogging:
Twitter, 250,000+ Followers

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