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What do you want from the MusicBusiness?
By JAWAR 
At a music business conference in Charlotte, NC I had the opportunityto speak on two panels. During one of the Q & A sessions a gentlemansaid he wanted to know how he could get in front of the people thatmatter. He said he was doing all the street promotions, passing outflyers, performing at shows, selling his music in stores, out the trunk of his car and over the Internet, etc.I asked the gentleman what was his true motivation for creating musicand being in the
music business
. I suggested that he not respond toquick, that he take a moment and really consider why he was in the
music business
. After a brief pause, he said his primary reason forbeing in the
music business
was to feed his two kids (children). Iresponded that is admirable of you, to be in the
music business
towant to feed your two children. Continue doing what your doing, afterall the people that really matter or the buying public, your fans,because they are the ones who are putting money in your pocket, soyou may accomplish your primary goal of feeding your two children. The fans are the ones that buy your CDs, mp3 downloads, t-shirts andconcert tickets, not the panelists or
music business
professionals.After listening to my response the gentleman said yeah that’s cool, buthow do I really get out there, how do I get known? I said“ohhhhhhhhhhhhhhh you want to be famous. That is truly your primaryreason for being in the
music business
. Why are you BSing yourself?Why are you trying to BS me? Why are you BSing everyone at this
Copyright 2007 Music Industry Connection, LLC & JaWar  jawarspeaks.com
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