Summary
Google not only increase advertisement display space and dimension, but alsoexpand the content of advertising resources in nearly every media field. Lookingthrough product and service offering, our new solution is Toolbar advertisement.Google toolbar has nearly half market share with huge customer base and thespare space in toolbar give us the opportunity to put on advertisement. Ourtarget group is actually the users of Google toolbar who are getting used tosurfing net with Google search engine and Google search toolbar. Searchadvertisement account for the largest portion of online ad spending. And ourtoolbar is bundled with browser, which has most opportunities to be seen byusers and is attractive to advertisers.
In the strategy implementation part, we propose three practice for Googletoolbar.1.
Context related advertisement, this use the flagship advantage of Google togather and analysis the information.2.
Advertisement constellation, it
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s a creative idea that find out the relationshipbetween similar sometimes they
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re competitors while some of them arebrand extension.3.
Rich media button, this make the toolbar advertisement multimedia. Textinstruction, relevant links of the company, picture, flash animation or flashgame as well as video advertisement. All of them are displayed in the menulist.4.
We also discuss the policy and user
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s feedback by the advertisement.
How to get profit?We use cost according to the step to charge the fees from the advertiser. Itmeans gather CPM, CPC and CPA together to make the effective advertisementstrategy.We also use CPM to increase the income of Advertisement relationship idea.Rich media button service fee may negotiate with the sponsors and advertisers,we charge different fees according to the different kinds of media.
The future market: Mobile internetThere is no doubt the mobile phone is a huge market for advertisement. Ourstrategy might focus on the browser. No matter which internet surf platform theconsumer use, there is browser. The Google toolbar has the opportunity tobundle with.
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