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Guidance on Canadas Anti Spam Legislation

Guidance on Canadas Anti Spam Legislation

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Published by REALTORS®

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Published by: REALTORS® on Jun 23, 2014
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06/23/2014

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Guidance on CASL
 
for REALTOR
®
 
Members
1
 
Guidance on Canada’s Anti-Spam Legislation (CASL) for REALTOR
®
 Members
 
The terms REALTOR
®
 and REALTORS
®
 are trademarks owned by The Canadian Real Estate Association used to identify licensed real estate practitioners who are members of CREA. For members of CREA practicing in Quebec, please note that the term REALTOR
®
 includes a broker who is member of CREA (courtier immobilier membre de l’ACI).
 
 
Guidance on CASL
 
for REALTOR
®
 
Members
1
1. Introduction 2 1.1. What is CASL 3 1.2. Why is it important to comply? 32. Application of CASL 4
 
2.1. What is a CEM? 4 2.2. CEMs Subject to CASL 43. Consent 5
 
3.1. Implied consent 5
 3.1.1. Following Up on a Referral 5 3.1.2. Existing Business Relationship 7 3.1.3. Existing Non-Business Relationship 7 3.1.4. Conspicuous Publication of Electronic Address 7 3.1.5. Disclosure of Electronic Address by Recipient to a REALTOR
®
 Member 8 3.1.6. Transitional Provision for Implied Consent 8 3.1.7. Tips for compliance 9
 3.2. Asking for express consent 9
 3.2.1. Information to be Included in a Request for Consent 10 3.2.2. Form of Consent 10 3.2.3. Confirmation Message 12 3.2.4. Existing express consent obtained in compliance with PIPEDA 12 
3.3. Evidence of consent 124. Information to be Included in a CEM 13 4.1. Identification 13 4.2. Unsubscribe 14
 4.2.1. Tips for Compliance 14
5. Strategies for Obtaining Electronic Addresses 15 5.1. Open Houses 15 5.2. Landing Pages 15 5.3. For Sale by Owner Listings 15 5.4. Exemption for Referrals 166. Practices to Avoid 16
 
6.1. List Purchase
 
16
 
6.2. Email Appending
 
167. Installation of Apps 16
 
7.1.
 
Obtaining Express Consent
 
17
 7.1.1. Information to be provided 17 7.1.2. Form of consent 17
 7.2. Additional Requirements for Specified Functions 188. Resources 18

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