www.HighlyRelevant.com

Highly Relevant’s LinkedIn Business Development Manual

Getting Started

For the sake of this document I'm going to use Highly Relevant as the company I work for and tailor my LinkedIn profile as such. Please make sure you input the company youwork for and include any other relevant information accordingly.

Step 1:

Create a LinkedIn profile atwww.LinkedIn.com.

Step 2:

Update your LinkedIn profile.a. Update

Professional Headline

: “(Your Position) at Highly Relevant” b. Update

Experience

, including descriptions.c. Update

Education

.d. Addwww.HighlyRelevant.comto

Websites

.e. Upload a professional-looking picture of yourself.f. Update your

Contact Settings

Step 3:

Add contacts (e.g. friends, colleagues, etc.).a. Import your contacts from your e-mail provider (e.g. Gmail, etc.) b. Add contacts by looking through the contact lists of your other contacts.

Step 4:

Join LinkedIn Groups.a. Join your alumni groups. b. Join groups related to Internet marketing, SEO, Social Media, etc.c. Participate in relevant group discussions.

Maintenance

•

Update “What are you working on” when working on a new project, etc. Theseupdates will keep you in front of your network and update them on the projectsthat you are working on.

•

Add at least 10 new connections per week. Whenever you get a business cardfrom people you meet (e.g. potential partners and clients), try to find them onLinkedIn, and add them as a connection.

•

Ask clients to write recommendations for you.

•

Answer at least one question in the “Answers” section per week in order todevelop “Expert” reputation. Search relevant terms (e.g. “Search EngineOptimization”), answer questions, and add relevant links.