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Event Model Canvas FAQ's

Event Model Canvas FAQ's

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Most Frequently Asked Questions and their answers from the creators of the Event Model Canvas. for more details see: http://www.eventmodelgeneration.com
Most Frequently Asked Questions and their answers from the creators of the Event Model Canvas. for more details see: http://www.eventmodelgeneration.com

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Published by: Event Model Generation on Jun 24, 2014
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Frequently Asked Questions Event Model Canvas
Q - Why an Event Model Canvas?
 
 A -
 
 The event model canvas is intended as a common visual language that can be used by Event Owner and the Event Planner team. The canvas allows event owners to tell their event story in 60 seconds or less using a visual language. Currently the words get in the way and there is a desire for a common language to discuss, design and prototype events in order to come up with the best possible event design. Event Teams #EMG is an acronym for Event Model Generation. We believe the meeting profession is a serious profession, without serious tools. It is our vision to create a common language for events. Highly visual and open source.
Q - Who created the Event Model Canvas?
 
 A -
 
 The Event Model Canvas was created by
 
Ruud Janssen
 
and
 
Roel Frissen
 
which builds on the visual framework initially proposed by Alexander Osterwalder's
 
Business Model Canvas
 
based on the earlier work on Business Model Ontology. The Event Model Canvas is available
 
free download
 
under a Creative Commons 4.0 license at
 
www.eventmodelgeneration.com 
Q - What’s the motivation and what are the core ingredients driving the Event Model Canvas?
  A - We assess and assimilate existing models and theories into a logical context and challenge model makers and thought leaders to turn models into tools. Event Model Generation is a movement started by Roel Frissen and Ruud Janssen in 2013. As seasoned meeting and event industry professionals they are change makers with an entrepreneurial spirit. "We witnessed the growth of the industry in the last two decades. Many research pieces and theories have been published. The industry is craving for recognition and very well on its way to get recognised. Recognition depends on research and proven business cases. Let's build them together! We are at the crossroads of numerous brilliant initiatives including Business Modelling, Meeting Design, Meeting Architecture, Service Design, Content Design and Event ROI. Yet, we do not have a common language.” Let's create a visual, user friendly language and tools for crafting innovative and sustainably successful events.
Page of 14
www.eventmodelgeneration.com
 
Frequently Asked Questions Event Model Canvas
Q - Can you explain the Event Model Canvas very quickly (without words)?
 
 A - What the Event Model Canvas is = (in a 111 sec video) http://youtu.be/okoXIqwQqLk 
 
Q - What is the Event Model Canvas?
 
 A - The event model canvas in words:
 
 The Event Model Canvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.  The Canvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough Event Model Canvas can be achieved through a 10 step #EMGcanvas methodology where the team involved in the event systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. The methodology is sequential and makes use of a range of visual thinking techniques including Empathy Mapping (courtesy of xplane), Value Proposition Canvas (courtesy Osterwalder),
 
event ROI methodology
 
(courtesy Phillips ROI Methodology), the
 
Business Model Canvas
 
(courtesy of Osterwalder),
 
Service Design Canvas
 
(Stickdorn & Schneider) and Instructional Design Model (Dick & Carey).  The Event Model Canvas was created by
 
Ruud Janssen
 
and
 
Roel Frissen
 
which builds on the visual framework initially proposed by Alexander Osterwalder's
 
Business Model Canvas
 
based on the earlier work on Business Model Ontology. The Event Model Canvas is available
 
free download
 
under a Creative Commons 4.0 license
Page of 24
www.eventmodelgeneration.com
 
Frequently Asked Questions Event Model Canvas
at
 
www.eventmodelgeneration.com 
Q - What the Event Model Canvas not looking to achieve:
 
 A - The Event Model Canvas is not replacing anything that already exists. It is creating a visual approach and a framework for discussion and design which embraces relevant existing theories and models and makes them applicable in everyday circumstances for event owners and their stakeholders.
 
Q - How many people are using the Event Model Canvas since the launch on 14 Feb 2014 ?
 
 A - >300 Users across the global since launching on 14/2/14 (14 Feb 14) see the interactive
 
world map here->
 
https://mapsengine.google.com/map/edit?mid=zo6gN2CT98Oo.k0_vljORPbvE 
Q How did the Event Model Canvas start and what are your major milestones?
 A -Would you like a visual timeline of what's been accomplished and what is on our radar? Click here to see the 3D milestones, events & development timeline .
Q- How to best work with the canvas
 
 A -
 
 The Event Model Canvas can be printed out on a large surface so groups of people can jointly start sketching and discussing event model elements with post-it notes or board markers. It is a hands-on tool that fosters understanding, discussion, creativity, and analysis between the meeting owner, the team and other stakeholders involved in designing, creating and evaluating the event. 
Q - Can it be used online ?
 
 A - Yes, The Event Model Canvas is also available in a highly visual drag & drop web-based software format for
 
online visual collaboration
 
in teams that are geographically dispersed. 
Q - Where can we learn more about the use and application of the Event Model Canvas?
 
 A - Training session can be planned in your region or for your organisation. The European Premiere Event Model Generation Masterclass will be held at Nyenrode Business University in The Netherlands on July 3, 2014. The North American premiere of the Event Model Canvas will be at MPI’s World Education Congress on 5 August 2014 in Minneapolis where creators Ruud Janssen, CMM, DES and Roel Frissen, CMM be launching the canvas in a Flashpoint General Session and a subsequent deep dive in an Event Model Generation Masterclass, A video trailer can be found here to show you what will be covered:
 
https://vimeo.com/98349108 . for an overview of the upcoming and past events see the overview here: http://www.eventmodelgeneration.com/#events
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www.eventmodelgeneration.com

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