Harris Interactive Inc.
Background And Objectives
In 1999, Harris Interactive (then known as Louis Harris & Associates, Inc.)conducted
The Standards in Economics Survey
on behalf of the National Councilon Economic Education (NCEE). The survey was designed to evaluate adult andstudent understanding of basic economics as outlined in the Voluntary NationalContent Standards in Economics, developed and published by NCEE in 1997.The survey examined adult and student familiarity with basic economicprinciples, knowledge about the U.S. economy, and understanding of some keyeconomic terms. In addition, the survey assessed interest in economics and theperceived importance of understanding basic concepts in economics. The adultsurvey was conducted by telephone and the student survey was conducted by aself-administered paper questionnaire in the classroom.In 2005, the NCEE asked Harris Interactive to conduct a follow-up study toexamine adults’and students’current understanding of economics and how thishas changed over the intervening years. The current survey alsoincludes anadditional set of questions focused on concepts of personal finance. Both theadult and student surveys were conducted using the same, self-administeredonline methodology.