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2013-14 REALTOR® Technology Survey

2013-14 REALTOR® Technology Survey

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Published by REALTORS®
This report provides a broad picture of REALTORS® technology needs and the uses to which they put it.
This report provides a broad picture of REALTORS® technology needs and the uses to which they put it.

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Published by: REALTORS® on Jun 24, 2014
Copyright:Traditional Copyright: All rights reserved

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10/20/2014

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DavidGriffin reviewed this
Rated 5/5
After reading this month’s VA Commonwealth message from 2014 President Bradley Boland, in which he wrote “The real estate world has gone digital and we are going to have to go with it- whether we want to or not.” I thought I’d dig a litter deeper into a timely Tech subject. Seems that many Realtors and teams are reevaluating their web presence and I thought this would help.

Since your web site is your hub (the place you want your prospects to land and stay) you definitely want a property search utility and IDX is the key. Let’s break it down…
IDX (Internet Data Exchange) – This refers to the data exchange between an MLS board’s database and a realtor’s website. It is not a specific method of data exchange, rather it is the policies, rules, and software that allow listings from the MLS database to be displayed publicly.

RETS (Real Estate Transaction Standard) is used to give brokers, agents and third parties access to listing and transaction data. MLSs nationwide are moving to adopt RETS as the industry standard because simplicity. Key benefits include customization of how the listing data is displayed, updated as often as every hour, and content added to the site. You will need a trained professional t set up software to make sense of it. With RETS, listings are downloaded in more manageable segments and can be refreshed more regularly, giving site visitors more current listing data. As MLSs across the country (like CAAR and RAR) adopt the RETS standard, the industry will enjoy both its technical and practical benefits. Developers will have a much easier time setting up your sites, and you the real estate professional will be able to provide significantly more value to your clients.

I found that Your Real Estate Concierge (YREC) is developing and rolling out mobile adaptive, socially enabled, video driven web sites based on the free Reveeo video marketing platform that are redefining 21st Century.
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